On Sun, Jun 19, 2022 at 5:58 PM PGage <[email protected]> wrote: > Similar to the take by Puck’s Matt Belloni, who was surprised by the > underperformance: > > “What happened with Lightyear? I took the over on the $75 million > tracking, and it came in at just $51 million, more in line with lesser > Pixar originals and not a Toy Story spinoff. Yikes. I polled a few > distribution experts, and nobody thinks the same-sex kiss was a meaningful > deterrent (sorry, Ted), but it certainly didn’t help. The bigger problems > were a) The movie isn’t thematically connected to Toy Story; b) marketing > didn’t properly explain the tricky conceit; and c) Disney’s streaming > strategy has devalued Pixar by dumping its past three movies on Disney+. > > > The Quorum’s David Herrin, who does the WIH movie polling chart, has a > couple other explanations: > > 1. We don’t fully understand the post-pandemic box office: We have a > pretty good read on superhero and tentpole movies in this era, but it > doesn't mean the same will be true for family films. It could be that at > this moment there is a $70 million ceiling (like Sonic 2). Three animated > films are opening in July. If Minions—likely the strongest of the > three—performs in line with Lightyear, then we'll know that the family > audience hasn't fully returned to theaters. > > 2. The reviews weren’t there: Lightyear ranks No. 21 among Pixar films. > Those at the bottom of this list are among Pixar's softest performers. >
I know a great many people with young children who have been waiting for the FDA to approve of Covid vaccines for ages 5 and under, and have avoided most large gatherings until that occurs. Since FDA authorization is now in the works, the late summer/early fall box offices might be higher as parents feel safer. > 3. The market is becoming more saturated: As I wrote a few weeks ago, big > films haven't had much competition. Now they do. Perhaps we need to revise > our assumptions. > > > On Sun, 19 Jun 2022 at 1:06 PM 'Bob Jersey' via TVorNotTV < > [email protected]> wrote: > >> *Lightyear* trails the Jurassic World movie in B.O., is getting so-so >> reviews owing to the non-connection to the earlier films, and is the first >> Pixar property to début in theaters since 2020... >> >> >> https://www.cnn.com/2022/06/19/media/lightyear-box-office-pixar-disney/index.html >> (link) >> >> B >> >>> -- >> You received this message because you are subscribed to the Google Groups >> "TVorNotTV" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> To view this discussion on the web visit >> https://groups.google.com/d/msgid/tvornottv/1547efd9-b2da-4837-9785-69acbc06a0b1n%40googlegroups.com >> <https://groups.google.com/d/msgid/tvornottv/1547efd9-b2da-4837-9785-69acbc06a0b1n%40googlegroups.com?utm_medium=email&utm_source=footer> >> . >> > -- > Sent from Gmail Mobile > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CAKGtkYLMEKjvBbQEBF78Gotz70yUAHANBYZEhVfqVvEsPGC1gw%40mail.gmail.com > <https://groups.google.com/d/msgid/tvornottv/CAKGtkYLMEKjvBbQEBF78Gotz70yUAHANBYZEhVfqVvEsPGC1gw%40mail.gmail.com?utm_medium=email&utm_source=footer> > . > -- Kevin M. (RPCV) -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAKgmY4AFs%2Byr5jjW-zoU4-yb7q7c3PA6EA5pEY9mQwda_dAn7g%40mail.gmail.com.
