I’m not sure if I have watched a single show on the CW, but I have some
interest in this. I notice first that while my perception that CW programs
for teens and YAs is correct, the average CW viewer is 58. The article says
this helps explain why they still operate in the Red, and that this is
going to change under new regime.

It sounds like the plan is to use CW to extend the reach of NewsNation and
the younger Cuomo, and that after this programming year CW will transition
to cheaper, unscripted programming, presumably targeting the older viewers
who still watch news on television.

Since that plan sounds similar to WBD’s approach, and would conflict with
CNN, it seems likely Discovery at least will be out of the CW business
entirely as soon as possible. And while WBD did not get any cash for its
share of CW so far, being able to get some of that debt off their books is
as good or better than cash for them.

On Mon, 15 Aug 2022 at 8:53 AM Brad Beam <[email protected]> wrote:

> 75% Nexstar
> 12.5% Paramount Global
> 12.5% WB Discovery
>
> https://deadline.com/2022/08/the-cw-will-become-profitable-network-2025-broader-cheaper-programming-nexstar-1235092173/
>
> Enjoy hunting for your favorite CW show between Paramount+ and the
> soon-to-be DiscoveryMax (name pending).
>
> Sent from my iPhone
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