I was wondering that too, though with that non-prime lineup the YA schedule
is probably just lowering the overall mean age to 58 from 72.

In any case, I imagine in 2-3 years the schedule will all be cheap non
scripted and syndicated reruns, built around the newscast and maybe a few
news related programs they develop.

On Mon, 15 Aug 2022 at 9:47 AM Mark Jeffries <[email protected]> wrote:

> I would like to know if the average age they quoted is for the network
> programming they run from 8 to 10 every night or the affiliates that carry
> those programs.  Looking at WCIU, the C-Dub affil in Chicago, the schedule
> around the network is a lot of court shows (including "Judge Judy" reruns),
> Springer (both the talk show and "Judge Jerry") and Wilkos, "Cheaters"
> reruns, shares with CBS station WBBM (Dr. Phil and Drew Barrymore--she's on
> after the network on weeknights) and "Two Broke Girls" and "Seinfeld"
> reruns.  I'm not really sure whether any of that programming is "Dare to
> Defy" with the CW lineup (but perhaps the kids are watching the C-Dub
> scripted shows on streaming--and the older series are still running on
> Netflix--"Riverdale"'s most recent season dropped on Netflix last week and
> is in the top 10 of TV shows, as is most of the C-Dub scripted shows they
> still carry and will carry until cancelled).
>
> Mark Jeffries
> [email protected]
>
>
> On Mon, Aug 15, 2022 at 11:18 AM PGage <[email protected]> wrote:
>
>> I’m not sure if I have watched a single show on the CW, but I have some
>> interest in this. I notice first that while my perception that CW programs
>> for teens and YAs is correct, the average CW viewer is 58. The article says
>> this helps explain why they still operate in the Red, and that this is
>> going to change under new regime.
>>
>> It sounds like the plan is to use CW to extend the reach of NewsNation
>> and the younger Cuomo, and that after this programming year CW will
>> transition to cheaper, unscripted programming, presumably targeting the
>> older viewers who still watch news on television.
>>
>> Since that plan sounds similar to WBD’s approach, and would conflict with
>> CNN, it seems likely Discovery at least will be out of the CW business
>> entirely as soon as possible. And while WBD did not get any cash for its
>> share of CW so far, being able to get some of that debt off their books is
>> as good or better than cash for them.
>>
>> On Mon, 15 Aug 2022 at 8:53 AM Brad Beam <[email protected]> wrote:
>>
>>> 75% Nexstar
>>> 12.5% Paramount Global
>>> 12.5% WB Discovery
>>>
>>> https://deadline.com/2022/08/the-cw-will-become-profitable-network-2025-broader-cheaper-programming-nexstar-1235092173/
>>>
>>> Enjoy hunting for your favorite CW show between Paramount+ and the
>>> soon-to-be DiscoveryMax (name pending).
>>>
>>> Sent from my iPhone
>>>
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