> My question is, will this spike have a lasting effect? Will more people
> watch the Super Bowl in following years, even if Taylor is not there? I
> think it will.

How much have ratings for Chiefs games gone up this year? (I'm asking
because I don't know the answer.)

My guess is that most of the people who want to see Taylor and her
boyfriend have been watching for a while. Some will find they like the game
and continue to watch; others won't.

And the Super Bowl audience gets to Kevin's point about streaming. The NFL
is one of the last big ratings generators for broadcast television, and if
it becomes pay-per-view, a lot of casual fans will decide that they'd
rather pay for something else. The Super Bowl is particularly strong, and
that's the one show where viewers, including those who couldn't care less
about football, will actually make a point of watching the commercials. So
it's going to be a while before the Super Bowl isn't available free.

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