> *The NFL’s success at convincing such a large fraction of the population > that Super Bowl commercials are so much more entertaining than regular > commercials that they justify watching the game for non fans still ranks in > my book as the number one marketing achievement if the modern age.
I think the advertising industry gets credit for that, not the NFL. As someone once said about the Super Bowl, "It's like we have a deal with the advertisers. They'll try to make entertaining commercials, and we'll watch." (And, yes, some of those commercials succeed more than others.) As long as they're spending $7 million for 30 seconds, they can afford to throw a few extra bucks at the production, and even the promotion: I'm already starting to see commercials previewing Super Bowl commercials. -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to tvornottv+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAKSNnOEMtmFtoq3v8X%3Dr2roYyHgLGrPSZbJifXjpzXhaGDsYZQ%40mail.gmail.com.