On Aug 25, 2025, at 9:27 AM, Paul Eggert via tz <[email protected]> wrote:

> There are two issues here. First, whether to use HTML entities like 
> &apos;/&lsquo;/&rsquo; versus ordinary characters like '/‘/’. Second, whether 
> to use &apos;/' or &rsquo;/’ in English possessives and contractions.

        ...

> For the second issue, which is what I think you’re focusing on, there has 
> been considerable confusion and some controversy due to the historical use of 
> ' (U+0027 APOSTROPHE) to mean many things including apostrophe and single 
> quotation marks. On this topic the current Unicode Standard says the 
> following[1]:
> 
>  When text is set, U+2019 RIGHT SINGLE QUOTATION MARK is preferred as 
> apostrophe.... U+2019 RIGHT SINGLE QUOTATION MARK is preferred where the 
> character is to represent a punctuation mark, as for contractions: “We’ve 
> been here before.” In this latter case, U+2019 is also referred to as a 
> punctuation apostrophe.... The semantics of U+2019 are therefore context 
> dependent. For example, if surrounded by letters or digits on both sides, it 
> behaves as an in-text punctuation character and does not separate words or 
> lines.

Some style guides:

MLA:

        https://style.mla.org/apostrophes-three-ways/

"It should look like a single closing quotation mark, not an opening one."

Federal government of Australia:

        
https://www.stylemanual.gov.au/grammar-punctuation-and-conventions/punctuation/apostrophes

They don't seem to say what an apostrophe should look like, but the apostrophes 
in that text are U+2019.

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