We don't have a corner on the market for redefining language to suit
marketing.  Just look at all of the MultiDimensional databases out there
that have nothing do with MultiValue or Pick.  Yes, I know MD and MV are
themselves marketing inventions, but our market identity is/was defined by
these terms, and now that the relational/MOLAP world distinguishes
_themselves_ with these terms, our own uniqueness has been invalidated.
The good news is that by unintentionally adopting our marketing-speak,
they've made it easier for MV VARs to sell systems.  I don't know if MV
people have caught on to that yet ... When someone asks you what kind of
database you have, you can now proudly say "It's MultiDimensional, just
like Oracle, SQL Server, and other major players!"  No need to even hide
behind the "embedded" moniker.

BTW, Cache' from Intersystems is very big on using the term
MultiDimensional, they mean it exactly as we mean it, and _they_ are using
the term to play into the hearts of the IT world.  They are also using this
sibling affiliation to work their way into the hearts of MV developers.
I'll be interested to hear what they have to say at Spectrum next week.

Tony
[EMAIL PROTECTED]

gerry-u2ug simpson-u2ug-at-gerzio.ca |U2UG| wrote:
> wow - I'm always amazed at the tendency of people on this
> list and perhaps mv in general to take well defined terms
> and turn around and use those terms in a completely
> different context in what seems like an attempt to 'pull
> one over' by forgetting to mention that their definition
> is completely different than the generally accepted
> usage.      
> 
Chuck wrote:
> Gerry,
>     Embedded is also a code word meaning "we don't
> mention this part by name"...

And below valid quotes Tony removed a ton of sigs, and confidentiality,
antivirus, and unsubscribe notices.
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