It's good to see yet another discussion of the [AD] [/AD] stuff although
I'm not very optimistic that the discussion will lead to any type of
change.  However, I will throw in my viewpoint.

As a list member I really don't get any value from the [AD] [/AD] tags.
If I were bothered by posts that mentioned products I guess I could
setup a mailbox rule to delete posts that were tagged with [AD].
However, if I did that I would be missing a lot of valuable information.
For example, I am a software vendor -- [AD] I sell a resizing tool named
FAST. [/AD]  I often respond to posts that have to do with file sizing.
My response might be, for instance, a two or three paragraph technical
discussion of some aspect of hashing or file maintenance.  It might
conclude with a statement such as [AD] "FAST does a good job of sizing
files." [/AD]  Should my post be labeled as [AD] in the subject line?
Well perhaps -- it does mention the product I sell in a favorable light.
But what value does the tag add?  If the post is deleted due to the [AD]
tag the 90% of the post which contains valuable technical information is
tossed out.  Or does the reader scan the post and skip the parts
delimited by the [AD] [/AD] tags?

My point is that the [AD] tags don't add any value for the reader, in my
opinion.  The world is not so simplistic that a post can be easily
classified as [AD] and I find it a bit insulting for someone else to
pretend that they can add tags to something that will guide me in my
interpretation.  Are we so stupid that we cannot properly interpret the
world?  Perhaps in literature we need to require the authors to tag
their writing with [IRONY] [/IRONY] or [METAPHOR] [/METAPHOR] or
[SIMILE] [/SIMILE] so that we can properly know how to process what we
read!  I submit that we are intelligent enough to survive without
censorship, abridgement or other externally imposed devices to interpret
the world for us.

Nearing end of rant...

I like Susan's idea of full disclosure via signature information.  That
shouldn't be a requirement but a voluntary means of increasing one's
visibility when posting.  In my view the [AD] tags are simply a pain in
the ass and not viable.  Let the reader figure out his own response --
if Fred writes, "Buy my product AstroCybernetic WhizBang and make your
life better!" the reader can decide whether Fred is to be believed and
whether the claim bears further investigation or not.  Similarly, if
Sally claims, "The product AstroCybernetic WhizBang is a piece of sh*t!"
the reader can decide whether perhaps Sally has an axe to grind or is a
reliable witness -- no tags of [ANTI-AD] [/ANTI-AD] are needed.

But I have an idea for a really great product!  Are any of you old
enough to have seen the movie "Tron?"  If so, you will remember that
there were "bits" in the movie -- little hovering balls that floated
around and could either say "yes" or "no."  So they would hover and say
"yes" "yes" "no" "yes" randomly.  My product will be the Auto Ad
Announcer.  Suppose you are in the bar at a conference and are talking
with a group of other computer geeks.  As the discussion progresses the
Auto Ad Announcer will use heuristic programming to determine whether
anyone's comments could be promoting a product.  If so, the Auto Ad
Announcer will loudly squawk "AD!"  I have absolutely no doubt that this
will contribute enormously to the flow and enjoyment of the
conversation!  Oops, wait, I forgot to tag that sentence with [SARCASM]
[/SARCASM] so that you would know how to process it.

End of rant... 

Jeff Fitzgerald
Fitzgerald & Long, Inc.
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