I think it is quite simply, management do not understand technology.  They are 
risk averse and if everyone else uses a product, then it must be good.  It is a 
bit of the old days, you cannot get fired for buying IBM.

I don't think it is cost, or technical advantages that are winning the day, it 
is just simple confidence.  If something goes wrong, management and boards need 
to show due diligence to avoid litigation and to protect their job.  If we can 
get that message to the executive team, then we win the game.

Look at it like going in for major surgery.  If you are not a doctor, how do 
you assess the surgeon.  Your life is on the line and you are dealing with the 
unknown.  You listen to recommendations of friends, look at the large hospital 
for reputation, etc.  It is not so different to what non IT people do in 
looking at technology.

Regards

David Jordan
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