And lets not forget Kodak - 
https://secure.wikimedia.org/wikipedia/en/wiki/Kodak#Kodak_name
https://secure.wikimedia.org/wikipedia/en/wiki/Kodak#Kodak_name 



slestak wrote:
> 
> I am  not in marketing by any means, but isnt the chore for branding
> to make something that "sticks" whether it is a word or not?  Sony is
> not a real word, but a great company name.
> 
> 


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