Part of it for me is the perception of UBNT as a company.  We aren¹t like
Apple consumers.  For the most part, most of us are not buying these
products to jack with them at Starbucks and drink Coffee.  We are out on
towers, in all kinds of weather, deploying these.   No matter the driving
factor, the majority of these networks are here to make money.  I, for one,
have bet my house and my future on UBNT products in the past.  It was no
different than betting on another vendor, but I chose UBNT for several
reasons.  Price was a factor but not the only one.

Robert and Staff, please don¹t misunderstand the passion for these folks
being fanboys.   Sure, the inner geek in everyone wants the shiny new
gadget.  But at the end of the day we all want to go home and be able to set
our thermostat at 71 instead of 50.  :-) This is about providing a service
and being in business.  Tools like AirControl means we can do that extra
install instead of having the programmer spend their time figuring out how
to pull data from the radio or dump into some 3rd party app.  We all know
monitoring and proactive solutions are essential in this business.  I want
to know if my business customers are getting what they pay for.  If I have
SLA customers I want to prove to them we are living up to expectations.
Having that data might mean keeping them or not. A complete product family
means we have a lower TCO.

Now, back to perception.  If I am putting my house on the line would I
continue to do so for a company that hasn¹t finished a key product like AC
in how many years? Version 1 never was completed.  V2 is now dead.  What
about the Mfi cloud? I want to be able to trust a company with my
livelihood. Sure, a software product isn¹t the same as a working AP, but it
should be a key component.  In today¹s ISP world information is King.  If I
have information I know when to upgrade, what customers to proactively fix,
and how the overall health of the network is. This is what makes me
different than Comcast.  I should be able to know everything about what I
have.

If you want to make it cloud based, how about an appliance we can install
locally? Just an idea, in a sea of thousands.   But more importantly, help
us focus on automating our businesses and being kick butt at it. Give us the
tools we actually need.  That way we can buy more units from you.  Simple.

Justin 

--
Justin Wilson <[email protected]>
http://www.mtin.net <http://www.mtin.net/blog>
Managed Services ­ xISP Solutions ­ Data Centers
http://www.thebrotherswisp.com
Podcast about xISP topics
http://www.midwest-ix.com
Peering ­ Transit ­ Internet Exchange








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