Part of it for me is the perception of UBNT as a company. We
aren’t like Apple consumers. For the most part, most of us are
not buying these products to jack with them at Starbucks and
drink Coffee. We are out on towers, in all kinds of weather,
deploying these. No matter the driving factor, the majority of
these networks are here to make money. I, for one, have bet my
house and my future on UBNT products in the past. It was no
different than betting on another vendor, but I chose UBNT for
several reasons. Price was a factor but not the only one.
Robert and Staff, please don’t misunderstand the passion for
these folks being fanboys. Sure, the inner geek in everyone
wants the shiny new gadget. But at the end of the day we all
want to go home and be able to set our thermostat at 71 instead
of 50. :-) This is about providing a service and being in
business. Tools like AirControl means we can do that extra
install instead of having the programmer spend their time
figuring out how to pull data from the radio or dump into some
3rd party app. We all know monitoring and proactive solutions
are essential in this business. I want to know if my business
customers are getting what they pay for. If I have SLA
customers I want to prove to them we are living up to
expectations. Having that data might mean keeping them or not.
A complete product family means we have a lower TCO.
Now, back to perception. If I am putting my house on the
line would I continue to do so for a company that hasn’t
finished a key product like AC in how many years? Version 1
never was completed. V2 is now dead. What about the Mfi cloud?
I want to be able to trust a company with my livelihood. Sure, a
software product isn’t the same as a working AP, but it should
be a key component. In today’s ISP world information is King.
If I have information I know when to upgrade, what customers to
proactively fix, and how the overall health of the network is.
This is what makes me different than Comcast. I should be able
to know everything about what I have.
If you want to make it cloud based, how about an appliance we
can install locally? Just an idea, in a sea of thousands. But
more importantly, help us focus on automating our businesses and
being kick butt at it. Give us the tools we actually need. That
way we can buy more units from you. Simple.
Justin
Managed Services – xISP Solutions – Data Centers
Podcast
about xISP topics
Peering – Transit
– Internet Exchange
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