This sentiment makes a lot of sense, because "freedom" is such a free word. Even as you said: "*your* stuff." Microsoft and Apple have developed reputations for being either incapable i.e. inflexible, or controlling and restricted. People should use technology to explore. Freely.
On Tue, 2010-12-14 at 10:03 +0100, pamela cpt wrote: > +1 > I think there's room to include it somewhere else along the way, but > only from the point of view of "it's your stuff, share it, do what you > want with it, no restrictions". > One of the biggest barriers to switching is the perception that Linux > is too hard, it's for geeks, it'll break your machine and your stuff > won't work with it - I think any initial give it a go campaign should > disabuse people of that by showing them a product that not only works, > it looks good, it's fast and it's easy. > > > On 13 December 2010 23:29, yitzchak schwarz <[email protected]> > wrote: > Who from the target audience even thinks about the concept of > freedom in association with computers? We are selling a > product, not an ideology. > > > > On Sun, Dec 12, 2010 at 8:33 AM, pamela cpt > <[email protected]> wrote: > I think this last point is a good one - apart from > making sure that newcomers can access information > easily, it would be a good way to measure the response > to the campaign. > I'm still not entirely convinced that alluding to > Ubuntu as an alternative to Windows is the way to go > though. I think a lot of ordinary users aren't > necessarily looking for a change of OS - but they > might jump ship to try something new and exciting. I'm > thinking it might be a good idea to play on that > aspect - the newness, "coolness", speed and freedom. > On that front, I really liked the thinking behind > Tarek's proposed script on the Wiki - the one > described as "shamelessly ripped off from Emily and > Hendrix." :-) > I'm also wondering if, once the ads are made, it > wouldn't be a good idea to dovetail their release with > a CD drive - i.e. get plenty of copies out there into > internet cafes/onto magazines/student union centres > etc? I think a lot of ordinary users (and potential > converts) would give it a whirl when they discover > they can run a live CD first. > > Cheers, > Pamela > > > > > On 12 December 2010 13:33, Barry Drake > <[email protected]> wrote: > Had another thought: a very prominent link on > the web-site front page > saying something like" Are you here because > you've seen the advert? > Come here first" .... and the link takes you > to a page for someone who > has no idea at all what Ubuntu actually is. > Brief explanation of > Ubuntu, with attractive screenshots and links > to personal stories from > enthusiasts. > > > Regards, Barry Drake. > -- > Sent from my desktop using Ubuntu - the > window-free environment > that gives me real fresh air. > > > _______________________________________________ > Mailing list: > https://launchpad.net/~ubuntu-advertising > Post to : > [email protected] > Unsubscribe : > https://launchpad.net/~ubuntu-advertising > More help : > https://help.launchpad.net/ListHelp > > > > > _______________________________________________ > Mailing list: > https://launchpad.net/~ubuntu-advertising > Post to : [email protected] > Unsubscribe : > https://launchpad.net/~ubuntu-advertising > More help : https://help.launchpad.net/ListHelp > > > > > > _______________________________________________ > Mailing list: https://launchpad.net/~ubuntu-advertising > Post to : [email protected] > Unsubscribe : https://launchpad.net/~ubuntu-advertising > More help : https://help.launchpad.net/ListHelp _______________________________________________ Mailing list: https://launchpad.net/~ubuntu-advertising Post to : [email protected] Unsubscribe : https://launchpad.net/~ubuntu-advertising More help : https://help.launchpad.net/ListHelp
