I think this last point is a good one - apart from making sure that newcomers can access information easily, it would be a good way to measure the response to the campaign. I'm still not entirely convinced that alluding to Ubuntu as an alternative to Windows is the way to go though. I think a lot of ordinary users aren't necessarily looking for a change of OS - but they might jump ship to try something new and exciting. I'm thinking it might be a good idea to play on that aspect - the newness, "coolness", speed and freedom. On that front, I really liked the thinking behind Tarek's proposed script on the Wiki - the one described as "shamelessly ripped off from Emily and Hendrix." :-) I'm also wondering if, once the ads are made, it wouldn't be a good idea to dovetail their release with a CD drive - i.e. get plenty of copies out there into internet cafes/onto magazines/student union centres etc? I think a lot of ordinary users (and potential converts) would give it a whirl when they discover they can run a live CD first.
Cheers, Pamela On 12 December 2010 13:33, Barry Drake <[email protected]> wrote: > Had another thought: a very prominent link on the web-site front page > saying something like" Are you here because you've seen the advert? > Come here first" .... and the link takes you to a page for someone who > has no idea at all what Ubuntu actually is. Brief explanation of > Ubuntu, with attractive screenshots and links to personal stories from > enthusiasts. > > Regards, Barry Drake. > -- > Sent from my desktop using Ubuntu - the window-free environment > that gives me real fresh air. > > > _______________________________________________ > Mailing list: > https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising> > Post to : [email protected] > Unsubscribe : > https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising> > More help : https://help.launchpad.net/ListHelp >
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