Who from the target audience even thinks about the concept of freedom in association with computers? We are selling a product, not an ideology.
On Sun, Dec 12, 2010 at 8:33 AM, pamela cpt <[email protected]> wrote: > I think this last point is a good one - apart from making sure that > newcomers can access information easily, it would be a good way to measure > the response to the campaign. > I'm still not entirely convinced that alluding to Ubuntu as an alternative > to Windows is the way to go though. I think a lot of ordinary users aren't > necessarily looking for a change of OS - but they might jump ship to try > something new and exciting. I'm thinking it might be a good idea to play on > that aspect - the newness, "coolness", speed and freedom. On that front, I > really liked the thinking behind Tarek's proposed script on the Wiki - the > one described as "shamelessly ripped off from Emily and Hendrix." :-) > I'm also wondering if, once the ads are made, it wouldn't be a good idea to > dovetail their release with a CD drive - i.e. get plenty of copies out there > into internet cafes/onto magazines/student union centres etc? I think a lot > of ordinary users (and potential converts) would give it a whirl when they > discover they can run a live CD first. > > Cheers, > Pamela > > > > On 12 December 2010 13:33, Barry Drake <[email protected]> wrote: > >> Had another thought: a very prominent link on the web-site front page >> saying something like" Are you here because you've seen the advert? >> Come here first" .... and the link takes you to a page for someone who >> has no idea at all what Ubuntu actually is. Brief explanation of >> Ubuntu, with attractive screenshots and links to personal stories from >> enthusiasts. >> >> Regards, Barry Drake. >> -- >> Sent from my desktop using Ubuntu - the window-free environment >> that gives me real fresh air. >> >> >> _______________________________________________ >> Mailing list: >> https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising> >> Post to : [email protected] >> Unsubscribe : >> https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising> >> More help : https://help.launchpad.net/ListHelp >> > > > _______________________________________________ > Mailing list: https://launchpad.net/~ubuntu-advertising > Post to : [email protected] > Unsubscribe : https://launchpad.net/~ubuntu-advertising > More help : https://help.launchpad.net/ListHelp > >
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