Promoting Ubuntu is the least of the problems. Money is needed to
engineer the system in the fist place. Some people have mentioned Apple
and that is a good example. Apple controls and finances OS X because
they have a business model to support it. Perhaps that's why OS X is a
nice, usable operating system that people actually do want to use and
Ubuntu is not.

You also may notice that Apple does not release a new version of OS X
every 6 months to keep applications "fresh". Maybe they don't need it
because they consider each release to be a stable platform that ISVs and
IHVs can target?

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Microsoft has a majority market share
https://bugs.launchpad.net/bugs/1
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