Matthew Nuzum wrote:
> Point #1 > Make sure to pick your projects and your projects' scope carefully. > There is already an ubuntu website so make sure that you don't duplicate > the wheel. Ask "what exactly do we want to accomplish" and "just what > will spread ubuntu need to do that is distinct from the ubuntu website." > By narrowing the scope of the project to just the answers to those > questions you'll avoid running out of steam by re-inventing the wheel. </snip> That's very true.... <snip> > Here are some thoughts: > Spread firefox did an excellent job of organizing a grass-roots campaign > by: > * creating attractive looking web-buttons and ads for people to put on > their website > * tracking click-throughs of people as they were directed to the > mozilla website > * 'rewarding' people who directed traffic to the mozilla website. The > reward was getting their name listed in the rankings on the website and > providing back-links to the website. > * providing an avenue for people to share posters, graphics, videos and > other marketing material that they created </snip> In my eyes, its a good description of SpreadUbuntu's purpose.And content which should be exposed I would add testimonials, like "my ubuntu story" <snip> > The wiki lists 6 goals. Here they are: > * Raise awareness of Ubuntu as a viable option for an operating > system. > What will the team do to raise awareness? </snip> This point is one of the main goals for the media (sub)team <snip> > * Guide the visitor through the thought process of choosing > whether or not to use Ubuntu. > Excellent! How will you do this? </snip> That's a pricky question, because it depends a bit on the target group, (joseph(ine) noob?, companies?, advanced linux users ? It's important (in my eyes) to be honest and talk about what is possible and what not, I would suggest a list of purposes like: Internet, Office, Multimedia, Work showing the appropriate applications for each. <snip> > > * Provide clear information on the benefits of Ubuntu, and Linux > in general. > Are you sure this isn't better answered on the main website? > </snip> yup, imho that is better answered on the main website <snip> > Point #2 > Before you start building a web-site, I would rough-draft the above > points in the wiki. My experience is that websites that are well thought > out and drafted on 'paper' are much more successful than websites where > people just start making it. <snip> partially agreed, but I'd prefer working on an existing "non public" site because you get a feeling what the site is looking like, and if usability is given. <snip> > So the two questions to ask are: > # what exactly do we want to accomplish > # just what will spread ubuntu need to do that is distinct from the > ubuntu website > And the two points are: > # narrow your scope > # draft out as much as possible in advance using the tools we already > have </snip> agreed mindspin -- Markus Wimmer www.mindspin-cms-hosting.de Pfarrgasse 1 63571 Gelnhausen "There is always another way to do it" Larry Wall -- ubuntu-marketing mailing list [email protected] https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
