I thought it was probably time I dropped in my £0.02 into the list. I'm still very confused as to what actual market we're trying to reach initially. Has this been defined anywhere? I find it hard to be able to effectively discuss what we can do as marketting efforts when I don't know the market.
Also, like Matt, I feel that we have lots of ideas, but no cohesive plan into which they fit. Marketting campaigns are like military campaigns - they need to be planned and resourced before they are executed, and then you need to reflect and review. Ben Thorp (aka mrben) [EMAIL PROTECTED] wrote on 25/07/2006 13:26:35: > On 16/07/06, Matthew East <[EMAIL PROTECTED]> wrote: > > > I don't think there is anywhere near enough > > coherence about this so far to form the basis of a marketing team > > "budget" for bounties or such. > > Sorry to come to this late, but I have to speak up on this. I'm > uncomfortable with the idea of us gathering money for, and then > setting, bounties. > > Bounties sometimes work with code requirements. That doesn't mean we > should immediately transplant the idea to marketing. We need to > consider what works for this stage of our team's development and for > the activites we deal in. If we have to resort to financial incentives > for something as vaguely defined as "best marketing idea" then we're > clearly doing a poor job of seeking input. > > At the weekend, I heard Mark S talk give his talk "N Big Challenges", > in which he looks at thirteen challenges facing free software. In it, > he mentioned that he likes action. However, if you look at the work > that went into the Ubuntu project even before anyone outside of the > small pre-launch team had heard of it, it's clear he likes action from > a well-planned base. > > We're not short of enthusiasm, in this team. We are, though, short on > experience. From what I've read, this list has two or maybe three > people who have any marketing experience. That's not a problem > long-term, but it does mean that we risk losing our way with some form > of pseudo-marketing. If we're going to do our best for the Ubuntu > project, we need to get out and seek advice from people who do have > experience. That way, we can avoid making obvious mistakes and perhaps > pick up some tips. > > As a new community, we also lack the cohesion and experience that more > established teams have. That will come in time, but I'd personally > love to see fewer posts along the lines of, "I've done this" and more > posts like, "I'm planning this, what do you think?" > > Now that LugRadio Live is out of the way, I have far more time to give > to the marketing team. Sorry for my absence in recent days. > > -- > Matthew Revell > www.understated.co.uk > > -- > ubuntu-marketing mailing list > [email protected] > https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing -- ubuntu-marketing mailing list [email protected] https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
