Hello everyone, Actually I do not see why all three ideas can be combined (in different levels):
1. Decentralizing the marketing team means actually moving our activities out to the "real" world, worldwide with lots of help from individuals working already hard in their respective LoCo 2. Having a person working for the coordination of campaigns, press related contact and general marketing stuff (internationally, like Amanda McPherson from the Linux Foundation: http://www.linux-foundation.org/weblogs/amanda/) 3. Having a local Marketing Contact makes sense related to point 1 since there's no point of sending hurds of ubunteros worldwide without regional/local coordination so their activities reach to a wider audience in a more structured (and hence more visible) way. Making marketing activities part of the monthly report should also be achievable and having a dedicated site (taking care of localized needs - as in other languages) for activities and marketing material would definitely give us a push as a whole. So what we do? Follow me: 1. Get someone to do the marketing job for Ubuntu (a Marketing Jono ;) as in: "Marketing is analysing, setting up goals and planning activities in the marketplace. Then to implement these activities and control the effect of this effort" 2. Get up the site, something like http://marketing.ubuntu.com 3. Create a marketing strategy for Ubuntu, say till December 2009. 3. Ask LoCo teams around to create a Marketing Team within the LoCo and have a contact and implement a local strategy based on the Ubuntu marketing strategy Then we will be heading to a more organized (and hence effective) and cooperative organization. Cheers, Rubén - Hubuntu https://launchpad.net/~hubuntu -- ubuntu-marketing mailing list [email protected] Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
