RJ wrote: > Hi folks, > > I'm quite new in ubuntu-marketing list but I'd like to get my two pennies > worth feeling in. If I'm of topic or redundant, just slap me and forget. If > you find my english awful, just know I'm French and English isn't my native > language. > > I'm the CEO of an advertising and printing company, and that's how I would > describe it if you'd ask me : "A simple way to get ideas on paper while being > the referee between the customer, the supplier and the funding organisation > (which is often the customer himself, in my case)". > The main purpose of the marketing team should lay here, in my opinion. > Getting > ideas together, getting the most skilled group of volunteers to work on > those "picked ideas", and funding it from whatever supplier possible. > > To get it clear, marketing team should be able to get a job done like that : > > 0) Establishing a "How to contribute" : step-by-step manual to get a > marketing > project on its way. Before creating this how-to, the marketing team has to > create some guidelines : ending a printing project on RGB colours while you > need to print it (CMYB) is of no use, for example. You have to put everything > like that on a paper, so everyone knows what's an useful job and what's not. > That had to be done prior we start working on any marketing project. > 1) Picking up best ideas on how to promote ubuntu from LoCo's, lists, > contributors ... and centralizing them. Maybe we could even get a group of > users voting for the one they'd like to see coming up first. > 2) Getting together a member of each LoCo. A sort of link between marketing > team and the loco itself. His job is to report what's currentmy ongoing - > marketing wise - in his LoCo while sending feedbacks from his LoCo to the > marketing team. He could browse forums from his LoCo and get in touch with > new ideas owners to bring the idea to the marketing team. > 3) Getting a group of skilled volunteers to work on some of the picked up > ideas to get them on a "professional stage". Let's call them "Creating > Group". Those people have to work following the guidelines established by the > marketing team (1). > 4) Getting a group of volunteers to help the "Creating group" doing his work. > Their task is mainly to comment on the project, a sort of brainstorming. > Let's call them "Brain Group". > 5) Getting a group of people working on the funding way. As said by John > Vilsack, Canonical should be involved in my opinion. Ubuntu is more and more > depending on their company, even if it's a community distribution. They don't > need to fund 100% of marketing issues, they maybe don't need to hire somebody > to lead the marketing team, they maybe don't need to allow each marketing > project, but they have to be involved on a way or another. Maybe a person > from this group (let's call it Money Group) could be in charge of > communication between the marketing team and Canonical, depending on the > activity degree of the marketing team. Anyway, Canonical isn't the only way > to get a project funded, and that's the point of this workgroup. > 6) Writing reports on each project with F&B (Features and Benefits). Each > project has pros & cons, the idea is to get the best out of each. Maybe each > project could have a "project manager" (like a company would) who's the guy > to write it, beside managing every step named before. > > That's just my idea on how I would organize the marketing team. > This "template" on how to manage a project has to be worked and adapted to > each type of project (press releases, posters, whatever) ... we could had > luch more since marketing and much more than that (laws on each countries / > LoCo, suppliers, etc ...). I could go on for hours, but I'll end here and see > how you guys welcome the idea.
I go along with much of what you say, and it is great to have the experience of a professional. I would draw attention to the nature of much of the marketing creative and effort resource - it certainly has a central objective. Canonical and the wider set of volunteers have strongly overlapping objectives. However, the factors of geographical location, local culture and circumstances, and local flavour of motives, are all key factors which will fuel the effort at ground level, in the 'wild', the wider world. I believe the work will be done by self motivated volunteers. My experience of volunteers is that they will go a long way to do what they want to do, and not nearly as far to do what somebody else wants. So however crucial it is to have a clear central vision with some boundaries and guidance, and maybe some funding, it is equally crucial to enable and encourage the LoCos - in doing what they want. Or at least putting minimum restraint on them. Just good community practice, but this can be quite hard to achieve as distances increase. I really think the use of bumper stickers would be very effective in UK from about now. I am fascinated to find that the only bumper stickers which seem to be available are way too big for most UK (European?) vehicle bumpers. I have had to cut somedown fo rmy own use, but a cut sticker can look poor quality unless great care is used. -- alan cocks Kubuntu user#10391 Linux user #360648 -- ubuntu-marketing mailing list [email protected] Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
