On Tue, 2008-05-27 at 18:49 +0100, alan c wrote: Restrain the oCo??? Heaven forbid!!!! If anything, I would like to see them empowered much much more!!!! :-)
> RJ wrote: > > Hi folks, > > > > I'm quite new in ubuntu-marketing list but I'd like to get my two pennies > > worth feeling in. If I'm of topic or redundant, just slap me and forget. If > > you find my english awful, just know I'm French and English isn't my native > > language. > > > > I'm the CEO of an advertising and printing company, and that's how I would > > describe it if you'd ask me : "A simple way to get ideas on paper while > > being > > the referee between the customer, the supplier and the funding organisation > > (which is often the customer himself, in my case)". > > The main purpose of the marketing team should lay here, in my opinion. > > Getting > > ideas together, getting the most skilled group of volunteers to work on > > those "picked ideas", and funding it from whatever supplier possible. > > > > To get it clear, marketing team should be able to get a job done like that : > > > > 0) Establishing a "How to contribute" : step-by-step manual to get a > > marketing > > project on its way. Before creating this how-to, the marketing team has to > > create some guidelines : ending a printing project on RGB colours while you > > need to print it (CMYB) is of no use, for example. You have to put > > everything > > like that on a paper, so everyone knows what's an useful job and what's > > not. > > That had to be done prior we start working on any marketing project. > > 1) Picking up best ideas on how to promote ubuntu from LoCo's, lists, > > contributors ... and centralizing them. Maybe we could even get a group of > > users voting for the one they'd like to see coming up first. > > 2) Getting together a member of each LoCo. A sort of link between marketing > > team and the loco itself. His job is to report what's currentmy ongoing - > > marketing wise - in his LoCo while sending feedbacks from his LoCo to the > > marketing team. He could browse forums from his LoCo and get in touch with > > new ideas owners to bring the idea to the marketing team. > > 3) Getting a group of skilled volunteers to work on some of the picked up > > ideas to get them on a "professional stage". Let's call them "Creating > > Group". Those people have to work following the guidelines established by > > the > > marketing team (1). > > 4) Getting a group of volunteers to help the "Creating group" doing his > > work. > > Their task is mainly to comment on the project, a sort of brainstorming. > > Let's call them "Brain Group". > > 5) Getting a group of people working on the funding way. As said by John > > Vilsack, Canonical should be involved in my opinion. Ubuntu is more and > > more > > depending on their company, even if it's a community distribution. They > > don't > > need to fund 100% of marketing issues, they maybe don't need to hire > > somebody > > to lead the marketing team, they maybe don't need to allow each marketing > > project, but they have to be involved on a way or another. Maybe a person > > from this group (let's call it Money Group) could be in charge of > > communication between the marketing team and Canonical, depending on the > > activity degree of the marketing team. Anyway, Canonical isn't the only way > > to get a project funded, and that's the point of this workgroup. > > 6) Writing reports on each project with F&B (Features and Benefits). Each > > project has pros & cons, the idea is to get the best out of each. Maybe > > each > > project could have a "project manager" (like a company would) who's the guy > > to write it, beside managing every step named before. > > > > That's just my idea on how I would organize the marketing team. > > This "template" on how to manage a project has to be worked and adapted to > > each type of project (press releases, posters, whatever) ... we could had > > luch more since marketing and much more than that (laws on each countries / > > LoCo, suppliers, etc ...). I could go on for hours, but I'll end here and > > see > > how you guys welcome the idea. > > > I go along with much of what you say, and it is great to have the > experience of a professional. > > I would draw attention to the nature of much of the marketing creative > and effort resource - it certainly has a central objective. Canonical > and the wider set of volunteers have strongly overlapping objectives. > However, the factors of geographical location, local culture and > circumstances, and local flavour of motives, are all key factors which > will fuel the effort at ground level, in the 'wild', the wider world. > I believe the work will be done by self motivated volunteers. My > experience of volunteers is that they will go a long way to do what > they want to do, and not nearly as far to do what somebody else wants. > > So however crucial it is to have a clear central vision with some > boundaries and guidance, and maybe some funding, it is equally crucial > to enable and encourage the LoCos - in doing what they want. Or at > least putting minimum restraint on them. > Just good community practice, but this can be quite hard to achieve as > distances increase. > > I really think the use of bumper stickers would be very effective in > UK from about now. I am fascinated to find that the only bumper > stickers which seem to be available are way too big for most UK > (European?) vehicle bumpers. I have had to cut somedown fo rmy own > use, but a cut sticker can look poor quality unless great care is used. > -- > alan cocks > Kubuntu user#10391 > Linux user #360648 > -- Peace! John You do have choice on what operating system you use: http://www.ubuntu.com/ I am an Ubuntu user! My profile: https://launchpad.net/~jbotscharow My wiki: https://wiki.ubuntu.com/JohnBotscharow -------------------------------------------------------------- Read my blog: http://hbotscharow.com John Botscharow: Reflections on Religion, Politics & Life -- ubuntu-marketing mailing list [email protected] Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
