Onno, This is really weird that you bring this up. I had not seen your email until just a few minutes ago because, things being pretty quiet tonight on this list, I decided to hunt up my old marketing articles and start to put them on my wiki https://wiki.ubuntu.com/JohnBotscharow#preview I just started putting up whatever I found first. I had written a LOT of articles on marketing, but not sure how much I still have. I will look around in my old archive disks and see what I can find that might suit your needs.
As far as putting together a wiki template for press releases, I am certainly willing to take a stab at it, although it might go slow until I get more comfortable with wiki codes. I use very little coding on my own articles because, as I have said, I am not very technical person LOL I can certainly put up a text template and someone else here can do the coding, if I can't figure it out. Anyway, it's getting pretty late here and I need to be up early so I probably won/t do anything more on either wiki tonight, but I will get on the Press Release template first thing in the morning. And I will see if I can find any relevant articles in my old stuff and post them for you. BTW, you said you were on UTC +8, right? That's the other side of the world from me!!! Where are you????? Peace! John Onno Benschop wrote: > On 28/05/08 10:13, John Botscharow wrote: >> On Wed, 2008-05-28 at 07:50 +0800, Onno Benschop wrote: >> >>> One of the major challenges I had (and still have) - is the visibility >>> of this particular group of individuals - the Marketing Team. >>> >> Would you elaborate on this, please. Perhaps your response may shed some >> light on what we need to be doing as a team. >> > As a member of the Ubuntu Server team I am participating in a marketing > and data-gathering effort - in our case we decided that we needed a > survey to understand better the needs of our user-base. I volunteered to > prepare the launch by writing a press-release and determining whom to > forward this release to. > > I had to invent resources to achieve my aim, rather than be able to > reuse and coordinate with any existing marketing effort. > > Specifically, resources that I was in need of: > > 1. Guidelines on "the Ubuntu way" of preparing a release. > 2. A wiki "press release" template to assist me in the creation of > our press release. > 3. A standard distribution method for our press release. > 4. A central point where our team could coordinate our release with > the rest of Ubuntu/Canonical. > 5. A central marketing plan indicating where we could connect our > team effort into the greater whole. > > > To be fair, we've not yet launched, there is still time to achieve the > above, but at the moment our effort is isolated from any other efforts. > > At present it looks to me as if many resources are wasted by duplicating > the effort. There appears to be no "collective memory" being built up > that benefits the balance of the Ubuntu Community. > > The collective wisdom of a bunch of programmers can be expressed as > software - which is why the bazaar works so well. > > There does not appear to be a similar approach to our marketing efforts. > > I should point out that I've been in the IT industry for over 25 years, > that I've run my own business for the past 9 years, but I've not had > nearly as much experience within Ubuntu. My first Ubuntu install was > made in June 2006 and I've been submitting bugs and patches since. > > What I'm trying to say with the above is that it may well be that the > resources I'm looking for already exist and that my lack of Ubuntu > experience made me miss them, in which case they need more visibility - > as in, the marketing team needs to market them. > > May I also suggest that it would be useful for a member of this team to > attend, or at least notify conveners of team meetings, that your team > exists and can provide resources (assuming the above resources I > outlined above actually exist or are created). > > Finally, perhaps it would be useful to use the brainstorm site, that I > understand qa set-up, to start developing a plan and foster marketing ideas. > > I think that integration with LoCo's is essential, but it needs to link > with Canonical and all other Ubuntu-teams. > > Perhaps the model might be "the kernel of ubuntu marketing". > > I've added myself as a member to this team to dispel any notion that I'm > "telling you" what "you" need to do. > -- ubuntu-marketing mailing list [email protected] Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
