On 28/05/08 10:13, John Botscharow wrote:
> On Wed, 2008-05-28 at 07:50 +0800, Onno Benschop wrote:
>
>> One of the major challenges I had (and still have) - is the visibility
>> of this particular group of individuals - the Marketing Team.
>>
>
> Would you elaborate on this, please. Perhaps your response may shed some
> light on what we need to be doing as a team.
>
As a member of the Ubuntu Server team I am participating in a marketing
and data-gathering effort - in our case we decided that we needed a
survey to understand better the needs of our user-base. I volunteered to
prepare the launch by writing a press-release and determining whom to
forward this release to.
I had to invent resources to achieve my aim, rather than be able to
reuse and coordinate with any existing marketing effort.
Specifically, resources that I was in need of:
1. Guidelines on "the Ubuntu way" of preparing a release.
2. A wiki "press release" template to assist me in the creation of
our press release.
3. A standard distribution method for our press release.
4. A central point where our team could coordinate our release with
the rest of Ubuntu/Canonical.
5. A central marketing plan indicating where we could connect our
team effort into the greater whole.
To be fair, we've not yet launched, there is still time to achieve the
above, but at the moment our effort is isolated from any other efforts.
At present it looks to me as if many resources are wasted by duplicating
the effort. There appears to be no "collective memory" being built up
that benefits the balance of the Ubuntu Community.
The collective wisdom of a bunch of programmers can be expressed as
software - which is why the bazaar works so well.
There does not appear to be a similar approach to our marketing efforts.
I should point out that I've been in the IT industry for over 25 years,
that I've run my own business for the past 9 years, but I've not had
nearly as much experience within Ubuntu. My first Ubuntu install was
made in June 2006 and I've been submitting bugs and patches since.
What I'm trying to say with the above is that it may well be that the
resources I'm looking for already exist and that my lack of Ubuntu
experience made me miss them, in which case they need more visibility -
as in, the marketing team needs to market them.
May I also suggest that it would be useful for a member of this team to
attend, or at least notify conveners of team meetings, that your team
exists and can provide resources (assuming the above resources I
outlined above actually exist or are created).
Finally, perhaps it would be useful to use the brainstorm site, that I
understand qa set-up, to start developing a plan and foster marketing ideas.
I think that integration with LoCo's is essential, but it needs to link
with Canonical and all other Ubuntu-teams.
Perhaps the model might be "the kernel of ubuntu marketing".
I've added myself as a member to this team to dispel any notion that I'm
"telling you" what "you" need to do.
--
Onno Benschop
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