John V., What a perfect segue to something I wanted to propose, but was waiting to see if more members of the group chime in:
My talents and experience are not in the programming area. far from it! I am a writer and a blogger. So, the other day, when Ronnie Tucker of FCM came on with the draft of the new issue of FCM, I contcted her about helping with the mag. And in looking over the magazine, I noticed that there is NOTHING about marketing Ubuntu. I asked Ronnie about contributing some sort of regular marketing column and she felt that that was something I needed to talk over with the team, which makes sense. How do you all, and hopefully this post will get responses from more people, about a regular column in FCM? Something geared towards new people or even geared to converting non-Ubuntu people into Ubuntu users? FCM could be very useful as a marketing tool. It is very attractive, informative and quite professional. And it is pretty representative of the whole community. We can hash out the details on what the column each month should be about, bt I am offering to do the actual writing. And I would submit a draft to the team for their inpit and approval each month before sending it to Ronnie. What do you all think? Peace! John Botscharow On Tue, 2008-05-27 at 13:12 -0500, John Vilsack wrote: > > I would draw attention to the nature of much of the marketing > creative > and effort resource - it certainly has a central objective. > Canonical > and the wider set of volunteers have strongly overlapping > objectives. > However, the factors of geographical location, local culture > and > circumstances, and local flavour of motives, are all key > factors which > will fuel the effort at ground level, in the 'wild', the wider > world. > I believe the work will be done by self motivated volunteers. > My > experience of volunteers is that they will go a long way to do > what > they want to do, and not nearly as far to do what somebody > else wants. > > This is the niche I believe a Marketing Team has to fill. Autonomy > should exist at the local level, but if someone new wants to start or > gain access to a local chapter, then the Marketing Team should be > there to fill the niche with information and kits about how to get > started. > > > > I really think the use of bumper stickers would be very > effective in > UK from about now. I am fascinated to find that the only > bumper > stickers which seem to be available are way too big for most > UK > (European?) vehicle bumpers. I have had to cut somedown fo rmy > own > use, but a cut sticker can look poor quality unless great care > is used. > > Alan brings up an interesting point, and this is a firm example of why > I feel somewhat listless in the direction of Marketing the project. > http://ubuntuforums.org/showthread.php?t=738134 : This is a simple > vinyl sticker I made that obviously mimics the white logo of another > hardware and software manufacturer. Virtually everyone who chose to > look at it felt that it could be worthwhile to produce for evangelists > of Ubuntu. > > Unfortunately, I have tried several times to contact someone at > Canonical to seek approval of this type of usage to no avail. We > could be out there scanning the bumpers of cars during rush hour, > looking for that "secret handshake" that shows we are all a part of > something we love...instead I get dead air from our commercial sponsor > who needs to have input on the matter. > > Marketing needs leadership. We need people responsible for working > with Canonical to establish coordinated marketing efforts and to > ensure the grassroots movement is armed with easily accessible > material to make launching a LoCo a snap. In essence, we need to stop > treating the Marketing group as a hobby full of buzz words and > promises and start treating it as seriously as product releases. > > Thanks, > John > > -- Peace! John You do have choice on what operating system you use: http://www.ubuntu.com/ I am an Ubuntu user! My profile: https://launchpad.net/~jbotscharow My wiki: https://wiki.ubuntu.com/JohnBotscharow -------------------------------------------------------------- Read my blog: http://hbotscharow.com John Botscharow: Reflections on Religion, Politics & Life -- ubuntu-marketing mailing list [email protected] Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
