John Vilsack wrote: > The text posted giant? Ick. I copied something from your reply, but > GMail must have kakked on me. Sorry, I'll switch it to plain text. > > I'll be in attendance to offer support. I think its a good idea to > develop a core marketing team similar to what the Dev team has. I > still have access to the Launchpad for it, if you all want to use > that. > > Here's the original message from the last time I tried this :) > > On Fri, 13 Jun 2008 11:59:06 -0500 > >>> "John Vilsack" <[EMAIL PROTECTED]> wrote: >>> >>> >>>> In order to help make the Marketing of Ubuntu more effective, a >>>> new Launchpad team called the Ubuntu Core Marketing Team has been >>>> created. This team will focus primarily on planning and >>>> championing our projects and strategies that have an impact the >>>> entire global Ubuntu community. The Core Marketers will help >>>> design project plans complete with task lists that will allow any >>>> contributor to help a project easily and effectively. >>>> >>>> Some of the rough ideas that the Ubuntu Core Marketing Team may be >>>> able to help with are: >>>> >>>> * Creating a central repository where community members can >>>> access the most up to date marketing information without having >>>> to dig for it. >>>> * Using Launchpad Blueprints to help give new team members a >>>> concise map of the current direction of the team. >>>> * Possibly using the Launchpad Bug functionality to showcase >>>> which tasks are being worked on, and where contributors can lend >>>> a hand. >>>> * Moving the intense planning discussions off the main list of >>>> marketing contributors that do not care for the exhaustive >>>> rhetoric of the envisioning phase. >>>> * Developing a release schedule that coincides with the Ubuntu >>>> distro cycle so that materials are consistently up-to-date. >>>> >>>> In order for the Ubuntu Core Marketing Team to be a success, we >>>> need several volunteers to help us get started: >>>> >>>> * A volunteer that is intimately active with the Ubuntu LoCo >>>> teams willing to report the Ubuntu Core Marketing Team successes >>>> and bring back information about the LoCos to the group. >>>> * Someone who works with the Development teams that can help >>>> parse information about upcoming distributions that we can use to >>>> plan materials around. >>>> * Members familiar with the wiki are needed to help publicize >>>> core marketing initiatives. >>>> * Leaders from the existing projects (SpreadUbuntu, Studio, >>>> etc.) to join us and to contribute when it comes to their >>>> projects or relationships with other projects. >>>> * The best and brightest minds willing to step up and help create >>>> and pilot exciting marketing projects for the whole Ubuntu >>>> Community to use. >>>> * Volunteers with positive attitudes that understand how to >>>> convey excitement to others about new project ideas. >>>> >>>> If you are someone who feels the desire to contribute by helping >>>> to plan or lead projects, sign up to come join the Ubuntu Core >>>> Marketing Team today. The group is meant to be a transparent >>>> addition to the ubuntu-marketing team that helps the ideas we >>>> have together become a reality. We will use Launchpad, the wiki, >>>> and the mailing lists to communicate with each other and the rest >>>> of the community, so please feel free to contribute in any >>>> fashion you would like. >>>> >>>> Please join us in our effort to create the building blocks needed >>>> by the Ubuntu Community to spread Ubuntu throughout the world! >>>> >>>> Thank you very much, >>>> John Vilsack >>>> > > Hello, I am new to this list so still trying to get a feel for what has already been said. Forgive me if I repeat something already mentioned.
From my perspective the marketing needs first to be organized as you mentioned John. Your letter seemed to be right on track. As a business owner (albeit a two man operation) I do what I can to market Open Source and Ubuntu specifically. Where community seemed to come up short was available material which was easy to find with a clear, common message. This message should be in an easy to navigate site with material ready for press/air/web. Seems that the community also lacks a strategy for marketing. How many business owners would volunteer the last 10 secs of air or the bottom 1-2" of print space if they had material ready to go? How many would be willing to tag their businesses with "Powered by..." equivalent. Also, Paolo made a few good points on his thread. ... > Talking about how delivering a messages we identified 4 area: Advocacy, > Communication, Advertise and Events. (1) ... I respect that the advertising campaign would have to be unique and along the lines of gorilla marketing but the options are there to use. Does the community qualify as a non-profit so that a "Public announcement" may be utilized? There are a number of questions like this to be asked/answered. Not being a marketing major I definitely don't know all the options. But for what it is worth, I'll throw my hat in to help with the "core" team as you mentioned John. -- Fred www.fwrgallery.com "Life is like linux, simple. If you are fighting it you are doing something wrong." -- ubuntu-marketing mailing list [email protected] Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
