We need to see what are the real things we can use right now. We can't aspire for paid commercials, we just can't, it's a matter of money Ubuntu won't beat Mac and Windows spending money on marketing when they have an infinite amount of money to do it, we need the "grows organically" approach, but we have to give a little bit of sense of direction to this anarchical approach.
I think we can only access 3 mediums: - Technology news blogs and magazines. - Youtube viral approach. - Social networks. We need to write a list of everyone managing a big site, blog, radio or social network space and then give a sense of cooperation and a technique to all the people working to promote Ubuntu. > 2010/8/10 Randall Ross <[email protected]> > > Further to this thread, I was trying to inventory all the places where >> people could see/encounter Ubuntu, if there was a solid marketing >> campaign in place: >> >> - print (magazines, newspapers, etc.) >> - online placements (e.g. Google Ads) >> - tv commercials >> - paid tv placements (inserted into shows) >> - radio >> - billboards >> - posters >> - blimps and aerial craft >> - paid movie placements >> - team and venue sponsorships >> - community events/markets >> - street marketing >> - industry (trade) shows >> - store display >> - splash-screens on pre-installed systems (e.g. Ubuntu Light) >> - product co-branding (e.g. an ad on another product) >> >> Rather than pick favourites or debate the merits of one medium over >> another, please add to this list in the hopes of making it exhaustive. >> Where do you currently see our competitors' product grabbing your >> attention? >> >> Cheers, >> Randall >> Ubuntu Vancouver LoCo >> >> -- >> >> >> On 10-08-10 01:06 PM, alan c wrote: >> > On 10/08/10 04:33, Roscoe wrote: >> > >> >> I still say that until there is the Ubuntu ad that pops up on the >> >> television set whilst *joe public* is watching it, we will be fighting >> a >> >> constant uphill battle. >> >> People will have to be introduced to Ubuntu via TV just like the other >> >> OS's, and will have to be sold on Ubuntu. Once they have the idea of >> >> what Ubuntu is and that it should be considered, then we have the >> >> proverbial foot in the door! >> >> Regardless of how hard we try, our number of users raving about Ubuntu >> >> will not be able to surpass the numbers of viewers that will see an ad >> >> on TV. >> >> >> > maybe yes, but which country do you have in mind? I am in UK. >> > >> > >> >> >> -- >> ubuntu-marketing mailing list >> [email protected] >> Modify settings or unsubscribe at: >> https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing >> > > > -- Lisandro H. Vaccaro
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