Adding social networks to the original list (per Lisandro's message.) Adding direct mail. Adding promotional merchandise.
Current list is now: - print (magazines, newspapers, etc.) - online placements (e.g. Google Ads) - online social networks (e.g. Facebook, Twitter, YouTube, Flickr, etc.) - tv commercials - paid tv placements (inserted into shows) - radio - billboards - posters - blimps and aerial craft - paid movie placements - team and venue sponsorships - community events/markets - street marketing - industry (trade) shows - store display - splash-screens on pre-installed systems (e.g. Ubuntu Light) - product co-branding (e.g. an ad on another product) - direct (bulk) mail - promotional merchandise (e.g. shirts, caps, pens, etc.) On 10-08-10 02:10 PM, Randall Ross wrote: > Thanks for chiming in. Good feedback. > > To clarify, I am *not* trying to choose or advocate any favourites. I > *do* feel that an inventory of all channels regardless of cost, merits, > feasibility, etc is still a useful thing to do. > > Let's make no assumptions at this point. Is my list complete? > > > On 10-08-10 02:06 PM, Lisandro Vaccaro wrote: >> We need to see what are the real things we can use right now. >> >> We can't aspire for paid commercials, we just can't, it's a matter of >> money Ubuntu won't beat Mac and Windows spending money on marketing >> when they have an infinite amount of money to do it, we need the >> "grows organically" approach, but we have to give a little bit of >> sense of direction to this anarchical approach. >> >> I think we can only access 3 mediums: >> - Technology news blogs and magazines. >> - Youtube viral approach. >> - Social networks. >> >> We need to write a list of everyone managing a big site, blog, radio >> or social network space and then give a sense of cooperation and >> a technique to all the people working to promote Ubuntu. >> >> >> >> 2010/8/10 Randall Ross <[email protected] >> <mailto:[email protected]>> >> >> Further to this thread, I was trying to inventory all the >> places where >> people could see/encounter Ubuntu, if there was a solid marketing >> campaign in place: >> >> >> >> Rather than pick favourites or debate the merits of one medium >> over >> another, please add to this list in the hopes of making it >> exhaustive. >> Where do you currently see our competitors' product grabbing your >> attention? >> >> Cheers, >> Randall >> Ubuntu Vancouver LoCo >> >> -- >> >> >> On 10-08-10 01:06 PM, alan c wrote: >> > On 10/08/10 04:33, Roscoe wrote: >> > >> >> I still say that until there is the Ubuntu ad that pops up >> on the >> >> television set whilst *joe public* is watching it, we will >> be fighting a >> >> constant uphill battle. >> >> People will have to be introduced to Ubuntu via TV just >> like the other >> >> OS's, and will have to be sold on Ubuntu. Once they have >> the idea of >> >> what Ubuntu is and that it should be considered, then we >> have the >> >> proverbial foot in the door! >> >> Regardless of how hard we try, our number of users raving >> about Ubuntu >> >> will not be able to surpass the numbers of viewers that >> will see an ad >> >> on TV. >> >> >> > maybe yes, but which country do you have in mind? I am in UK. >> > >> > >> >> >> -- >> ubuntu-marketing mailing list >> [email protected] >> <mailto:[email protected]> >> Modify settings or unsubscribe at: >> https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing >> >> >> >> >> >> -- >> Lisandro H. Vaccaro >> > > -- ubuntu-marketing mailing list [email protected] Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
