On 11 August 2010 10:59, Lisandro Vaccaro <[email protected]>wrote:

> I think brainstorm is a great place to gather volunteers but we have to
> stop discussing about it and start getting things done. We know what we have
> to do, nobody is against a marketing campaign, we have to stop thinking
> about the why and start to think on the how.


Two need to think about:

1) what result would a successful marketing campaign bring?
2) who are we marketing to?

A target market of 'the world' makes life really difficult for no money.
Where should the campaign focus its attention? My own impression is that
Ubuntu is doing very well in homes, but isn't doing very well in the office.

Here are some things that could be done for very little money (less than
10k):
 - videos on YouTube/vimeo/others with case studies
 - gather usage stories (maybe something like Apple's Switch campaign done
right [1])

Tim
@timClicks


[1] http://en.wikipedia.org/wiki/Apple_Switch_ad_campaign
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