As you say, there are other aspects of Ubuntu. Motivations - and how they might be leveraged in Marketing:
I have been using Ubuntu for some years, with Suse a bit before that, and it is only relatively recently that I think I fully understood the various issues of ethics, community, and social politics which free software espouses. It took a video of one of Richard Stallmans (long) talks for me to realise what might be all of the issues. A statement that it is Ethical software is useful, however, if it took *me* so long to fully appreciate this, it may not be a primary advertising pull. As a previously long term Windows user who recycled PCs for use by others, I was motivated *initially* to use GNU/Linux because of an underlying discomfort with the restrictive environment (of Windows), but most consciously it was my realisation that however *much* time I spent (I was retired by then) trying to safeguard my security, I was still faced with using a secretive OS, closed to the view of mere mortals. Inherently unsafe in principle I concluded. I moved from Suse to Ubuntu as I appreciated more the strength of the Ubuntu community, and also, the social effect of the code of conduct, and how it facilitated newcomers. Currently, in addition to my earlier reasons, I see that Ubuntu continues to aim towards ease of popular use, albeit with some acceptable (for me) sacrifices of more pure freedom. On 25/08/10 03:42, Randall Ross wrote: > @Jo-Erlend Schinstad > > Your "targets" are great. Brilliant really! > > One additional dimension I see from my work in the Local Community (at > the city level) are those people that like/love Ubuntu (the software > system) but do not necessarily understand or adopt the Ubuntu ethos > (i.e. the Humanity part: sharing their knowledge and skills and > contributing so everyone benefits). I also have met people who love (and > in some cases really live) the Ubuntu ethos (in other areas of their > lives) but have not grasped the potential connection with > software/technology and this project. > > This latter group is one of the "targets" that we focus on. The ethos > naturally leads to a willingness to leap into the software. > > Thank you for sharing your insight. > > Cheers, > Randall > Ubuntu Vancouver LoCo > > -- > > > > On 10-08-22 10:44 PM, Jo-Erlend Schinstad wrote: >> Targets >> 1. Those who doesn't know and care. Our goal is to make them want to try it. >> 2. The ones who are interested, but feel the obstacle is too great. >> 3. Those who have installed it: We make them want to keep it. >> 4. Dualbooters: We inspire them to use Ubuntu more than the other one. >> 5. Regular users: We inspire them to spread the word. >> 6. Inspired users: We educate them on how they can contribute to the >> actual software, translations, etc. >> > > -- alan cocks Ubuntu user -- ubuntu-marketing mailing list [email protected] Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
