On Mon, 2010-08-30 at 00:07 +0200, Jo-Erlend Schinstad wrote: > But there is a point here. Those who're just interested in using > Ubuntu to promote their sales, or create innovative products, should > definitely be a well defined target. Perhaps we'd be wise to split the > targets into a set of b2b, b2c and c2c groups.
My thoughts on focus are that we as a community market effort shouldn't do any work on the supply side of the equation. I believe that we should let Canonical, RedHat and others focus on both OEM and ODM supply side problems. Our main focus has to be on demand. Increasing demand for Free Software and Ubuntu. I've drawn up a fun visualisation and coloured it according to canonical/community focus: http://imagebin.ca/view/pJA36Gb.html Increasing demand will aid the supply wedge and conversely increasing the supply of hardware will aid the demand wedge (though support, advertising and legitimisation). Fairly strait forward and sorry about the really basic baby talk. I think it's far more interesting that we have a think about weather we want a grass roots marketing effort where we educate consumers or weather we want a technical push where we increase the demand through really cool stuff that works. Lead by example and push for feature development. Grass roots will probably cement more with some more politically active groups, while the practical stuff will probably interest apathists. Shouldn't we be doing both? Or at least have guidelines on how to mix them up so as not to loose their potency? "This computer is awesomely moral and works really well!" (aka common bloody sense) Should part of the demand increasing marketing effort be focused on reducing fear? Both fear in breaking away from the normal everyday (MS) and fear of not being cool (Apple). Regards, Martin Owens -- ubuntu-marketing mailing list [email protected] Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
