On Apr 30, 2007, at 11:45 AM, Daniel C. wrote:
On 4/30/07, Scott Hill <[EMAIL PROTECTED]> wrote:
OK, for those of us who aren't smart enough to figure it out yet,
what does
SEO mean?
SEO is Search Engine Optimization. Much of it is black magic and/or
rain dancing. (The difference being that black magic works but no-one
knows how, while rain dancing is impressive to the customer but
doesn't work.)
The bottom line in SEO, as far as I'm concerned, is that if you have
solid content, well-written (spelled right and grammatically correct)
copy, use your tags the way they're meant to be used according to the
w3c, make sure your HTML validates, and if your site works in Lynx (or
another text-only browser), then you've done all you can reasonably do
toward making your site work for search engines. Anything in addition
to this is, imho, black magic and may not work on the next page rank
algorithm upgrade.
There are some techniques that are good to know that go beyond good
well-formed content that stop short of voodoo. I think its healthy to
check out SEO techniques and evaluate them objectively. Sure, some
will promise you page ranks and ask you to do questionable things,
but others will make good suggestions like using dashes in your URLs
rather than underscores, or trying to use keywords in titles.
In short, I think there's more to SEO than just "good content." These
practices are helpful to know, and aren't ethically questionable nor
false promises.
-- John
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