I am in charge of maintaining the content of this website (www.westernbotanicals.com). I have little control over the design right now. But I just found out, through google analytics, that the first page has a 20% exit rate. So what can we do to the first page in order to retain visitors better, but still incorporate both languages.
I consider that page just as bad as a flash loader or a click to launch site page. People want your content immediately. They don't want a second step. How do your demographic break up? Do you really have a 50-50 split between the languages? I'd pick on, load this page…
http://www.westernbotanicals.com/en/front.html…by default and then put an obvious feature for them to switch languages.
I'd at least do that for starters.
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