On 10/23/07, Brad Davis <[EMAIL PROTECTED]> wrote: > > > As to using AI to effect Design: Bob Lutz (of auto fame) wrote about > design in the auto business. He wrote about the "semi-tractor" design > that was (and is still) used for the Dodge Ram pickups. Lots of people > hated it, and about 20% of truck buyers loved it. The lovers bought the > truck, the haters weren't going to buy Dodge anyway. The design doubled > Dodge truck sales, but if Dodge had used standard focus groups, they > would not have increased sales. (Mr. Lutz said they would have had a > truck that nobody hated, but nobody would have become passionate about.)
Very interesting...I'd love to read some more about this...any references you can point me to? Jon -- What's this? Another BLOG? http://www.jtoo.net/ _______________________________________________ UPHPU mailing list [email protected] http://uphpu.org/mailman/listinfo/uphpu IRC: #uphpu on irc.freenode.net
