Jon Gale wrote:
On 10/23/07, *Brad Davis* <[EMAIL PROTECTED]
<mailto:[EMAIL PROTECTED]>> wrote:
As to using AI to effect Design: Bob Lutz (of auto fame) wrote about
design in the auto business. He wrote about the "semi-tractor" design
that was (and is still) used for the Dodge Ram pickups. Lots of
people
hated it, and about 20% of truck buyers loved it. The lovers
bought the
truck, the haters weren't going to buy Dodge anyway. The design
doubled
Dodge truck sales, but if Dodge had used standard focus groups, they
would not have increased sales. (Mr. Lutz said they would have had a
truck that nobody hated, but nobody would have become passionate
about.)
Very interesting...I'd love to read some more about this...any
references you can point me to?
Jon
Certainly. "Guts", Robert A. Lutz, ISBN 0-471-29561-2, Page 71-72.
Actually the statistics
I quoted were wrong. Dodge only had 4% of the market before the
introduction of the Ram.
They increased their market share 5 times.
Everyone on this list should also read "The Inmates are Running the
Asylum", Alan Cooper,
ISBN 0-672-31649-8, as we are all inmates...
Brad Davis
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