Short Question:

What tips do you have for getting people to stay on your landing page?

Long Question (same as above, but longer):

I noticed the other day that a page of a website I control was having a lot
of traffic (at least a lot for me). I am getting 1200 hits a month (1050
unique). The page is westernbotanicals.com/sp/prog01.html but can only be
accessed here http://westernbotanicals.com/sp/prog07.html The  reason for
the traffic is that it comes in the top 5 in Google for "como limpiar el
colon" (how to clean the colon).

It was getting a 85% Bounce Rate and Exit Rate. And I didn't get any orders
from this page. I knew that page looked terrible, so I decided to try to
freshen it up and make the ordering process simpler. I installed Zen Cart,
and got it all set up. I did a 301 redirect to the new page and that part is
working fine. Here is the new page
http://www.westernbotanicals.com/shopping/index.php?main_page=page&id=1

But I must be missing something, because I am still getting an 85% bounce
rate. I threw up some adwords to get a little more traffic. 13 visits today
from adwords 3 second average stay (92% bounce rate). That isn't even long
enough to decide whether the content is good. What tips do you have for
getting people to stay on your landing page?

Thanks,

Justin Giboney

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