Heather Nagey wrote:

Thought you folks might appreciate:

http://radar.oreilly.com/2010/03/the-ipad-needs-its-hypercard.html


That is somewhat interesting and I noticed that several Runrev fans have started putting comments there. (Too much of that and people will start thinking it is a concerted advertising campaign or somesuch.)

However, the article seems to be a call for an affordable equivalent to Hypercard for the iPad. That is, something that would let the "amateurs and professionals", as the article says, have a really good tool for creating content. RunRev has this for the Mac and PC, especially with RevMedia. Unfortunately, no such equivalent is available for the iPad.

The iPad is such a perfect platform for that kind of tool. Unfortunately, the tools seem to be targeted at serious developers - expensive, annual fees, etc. - not the person who wants to experiment. (I'm not just talking about RunRev here) Apple is also doing their part to keep the average person out by forcing most people to learn Objective-C to develop for the iPad and not allowing executable code to be run on the iPad.

Right now, it seems like the best bet for the average person is developing a web-based application if they want to target the iPad/iPhone/iPod Touch market. Not so satisfying since that option requires an Internet connection and doesn't really allow data to be stored on the iPad.

I understand the reasoning behind the Rev-mobile pricing. But trying to convince anyone that Rev-mobile is for the amateurs with the current pricing model is pretty much a nonstarter, I suspect. Hopefully, after the development phase is done, something along the lines of RevMedia (or even a reasonable target like RevStudio) will be possible to produce to target that audience as well. Maybe there can be a split for that market with similar restrictions to RevMobile as in the RevStudio & RevEnterprise products.

The trick would probably be to figure out what can be left out of a RevMobile-lite - you wouldn't be running full databases, etc. on there. It could certainly be restricted to running on one platform per license, such as iPad only, iPhone/iPod Touch only, etc. (If it is even possible to internally set a flag to do that or at least automatically generate an error when someone tries to run it on the wrong kind of hardware.) There could be a slight upgrade fee to produce universal i-apps that can run on both. Maybe there are other and/or additional restrictions that would let such a thing make sense?

-Rodney
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