While it's certainly true that you can spend gobs and gobs of money and still end up with a total failure, it's less likely than having a total failure from *lack* of marketing resources. And given a market with two products characterized as I did above, the one with more marketing will beat the superior product with mind-numbing regularity.
On May 3, 2005, at 10:28 AM, Lynn Fredricks wrote:
Amen.
It's never about the technology. I've seen so many great technologies buried by inferior products that had either more marketing money or better lawyers than I've seen succeed.
Technology isnt usually what wins the day, but neither is it entirely money
or lawyers, but strategic use of both. Marketing (and sales) isnt a big
packaging machine that vendors throw money into, as its very possible to
spend gobs and gobs of money and still end up with a total failure.
Best regards,
Lynn Fredricks President Proactive International, LLC
- Because it is about who you know.(tm)
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