Before I start my complaint about pricing, let me at least say that I applaud
the company for having a $99 price point for Dreamcard. It at least opens the
doors for more people to explore this intriguing tool.
On the other hand, the pricing needs to go even further. In my 20 years in
the world of software, I can't tell you how many companies I have observed
shoot themselves in the foot by having a great product but pricing it out of
reach for the masses. The pricing that has Built companies has been - price it
low to draw people in, get the revenue later with advanced features and with
deployment licensing costs.
Turbo Pascal was sold in huge quantities because it was a $49 product that
many could afford. The same was true with the Initial pricing of many MS
products.
This company should offer DreamCard free - but, for free, Without the ability
to deploy an app. The apps could only be run inside the IDE. This would give
more people more than 30 days to race through the product, and it would defer
collecting revenue until someone actually baked something of Value - that could
be sold. At that point, the programmer has an easy time paying the bucks for a
development license.
I'm going to finish evaluating this, and I'm going to start my project, but I
won't be done in 30 days, and my journey will probably end there. Maybe I'm in
the minority, but I can't afford to lay out for tools anymore until I Know I'm
going to get across the finish line with something of value to sell.
This product needs to shoot for Volume. That means - further aggressive
pricing.
My four cents.
Frank
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