Looking at logos for other projects in our space, it was clear to me that the 
dragon should be larger and should occupy two lines. Apache could be smaller as 
is the case for other projects, although some don't even include it. Trafodion 
should be to the left of the dragon.  Of course, you can flip it where the 
dragon is on the left and the text to the right. Font seemed to look good when 
stacked along with other logos. Even the caps and the T being larger.  Could 
use another Google font that's close to this one as St.Ack suggested, although 
I am fine with this one. 
Rohit

-------- Original message --------
From: Gunnar Tapper <[email protected]> 
Date: 02/12/2016  2:47 AM  (GMT-06:00) 
To: [email protected] 
Subject: Re: Logo Proposal 

Hi,
I tried logo option #4 on the website. Screenshot located at: 
https://drive.google.com/open?id=0BxlwNhWxn8iTZ0FFM2I0WnpwWlE
As you can see, the dragon itself works well due to the fact that the bulk of 
the body is of a darker blue. 
Alas, the font family doesn't work well with Telex 
(https://www.google.com/fonts/specimen/Telex), which is what the web site uses 
via the bootswatch theme. Overall, the font in the logo would be too hard to 
read if applied to the overall website.
The light-blue color on the word "Apache" doesn't work either; it's better to 
use the dark color from the dragon's body. The "Transactional-SQL-on-Hadoop" 
slogan is lost due to the black font color of "Trafodion", which is why I 
suggest a singular color for all of "Apache Trafodion" — it's easy to add 
slogans underneath the logo with text that way.
To me, this experiment validates that the logo itself is fine but there's a 
little more work on the text associated with the logo to finish the job. I am 
not suggesting to use the font in my earlier mockup but would like to try Telex 
together with the darker text to see how that fits. It's too late for me to try 
that experiment at this time so maybe tomorrow.
My two cents,
Gunnar
On Thu, Feb 11, 2016 at 11:50 PM, Gunnar Tapper <[email protected]> wrote:
Hi,
I suggest that we limit the number of colors used. 
A simple change: https://drive.google.com/open?id=0BxlwNhWxn8iTT3NNMTZ0dmhqQm8
Thanks,
Gunnar
On Thu, Feb 11, 2016 at 8:52 PM, Trina Krug <[email protected]> wrote:
Option 4!!
Trina 
On Feb 11, 2016, at 7:05 PM, Carol Pearson <[email protected]> wrote:

Slightly late to the party, but +1 on option 4 as well.  Though I would prefer 
a slightly less formal font, the one in option 6 is too spaced out and I'm not 
fond of it overall...
But that's really a nit and this is infinitely better than no logo at all....  
Thanks Ken!

-Carol P.
---------------------------------------------------------------Email:    
[email protected]
Twitter:  
@CarolP222---------------------------------------------------------------

On Thu, Feb 11, 2016 at 5:41 PM, Gunnar Tapper <[email protected]> wrote:
Neither. Keep the font the same for Apache and Trafodion. Bold them both.
On Thu, Feb 11, 2016 at 4:16 PM, Sandhya Sundaresan 
<[email protected]> wrote:
Perhaps we should try and see how lowercase with both placements look. The 
dragon on top looks better to many. We can take votes again J  From: Wei-Shiun 
Tsai [mailto:[email protected]] 
Sent: Thursday, February 11, 2016 3:13 PM
To: [email protected]
Subject: RE: Logo Proposal +1 for Dave’s and Hans’ suggestion.  Like the dragon 
to sit on the right, not on top of Trafodion.  But the font in #4 looks more 
professional (perhaps also in lower case). Weishiun From: Dave Birdsall 
[mailto:[email protected]] 
Sent: Thursday, February 11, 2016 3:04 PM
To: [email protected]
Subject: RE: Logo Proposal Hi, I like the font for option 4 (perhaps lower 
cased as Hans mentioned), but with the placement of option 6. That said, either 
one is fine. Dave From: Eric Owhadi [mailto:[email protected]] 
Sent: Thursday, February 11, 2016 3:02 PM
To: [email protected]
Subject: RE: Logo Proposal +1 option 4 From: Anuradha Hegde 
[mailto:[email protected]] 
Sent: Thursday, February 11, 2016 4:57 PM
To: [email protected]
Subject: RE: Logo Proposal +1 option 4 From: Ken Holt 
[mailto:[email protected]] 
Sent: Thursday, February 11, 2016 2:51 PM
To: [email protected]
Subject: Re: Logo Proposal Seems like the dragon logo itself is a winner - most 
everyone liked that.But the combined logo and name was definitely not popular. 
Here are a couple of new suggestions for the combined logo and name. Option 
4https://drive.google.com/file/d/0B9c1EkzsNnw4T3o3YVBDakNtQkU/view?usp=sharing 
Option 
6https://drive.google.com/file/d/0B9c1EkzsNnw4Y082OHhNNXBwazA/view?usp=sharing 
Don't ask for options 1-3, & 5 - they didn't make it passed my limited field 
testing!Comments on 4 & 6? Cheers, Ken On Tue, Feb 9, 2016 at 4:03 PM, Sandhya 
Sundaresan <[email protected]> wrote:I’d say there is enough 
“curliness” going on with the dragon. So  we could try with a simple bold font  
. Perhaps with an outline of a different color like Hadoop’s/Mahouts is and tie 
it in with the dragon’s colors as well.  From: Hans Zeller 
[mailto:[email protected]] 
Sent: Tuesday, February 9, 2016 3:46 PM
To: [email protected]
Subject: Re: Logo Proposal +1 for the dragon as well. We used to have an 
informal logo with another somewhat cursive font, it shows in one of the 
carousel pictures on the trafodion.apache.org site. That might be better 
(although still not my favorite).
Hans On Tue, Feb 9, 2016 at 11:52 AM, Ken Holt <[email protected]> 
wrote:By the way, the size of the example logo is arbitrary.  The original is a 
vector graphics file that will scale up or down with no loss of quality, which 
I will make available when the debate has settled on something. I'll make a 
stab at changing the font and size relative to the dragon and post another 
version of that. Agree that separating the dragon from the name/font makes 
sense.Cheers, Ken  On Tue, Feb 9, 2016 at 11:49 AM, Stack <[email protected]> 
wrote:+1 on dragon. On Tue, Feb 9, 2016 at 11:19 AM, Carol Pearson 
<[email protected]> wrote:+1 on the Dragon!!!  Looks great! On the 
writing, cursive is hard to read, so I'm up for replacing it separately.  Maybe 
we vote on each separately (as Sandhya and Amanda did)?  Voting separately is a 
good idea. Having engineers vote on 'designs' is always a tough one. Sounds 
like folks like the dragon but not the cursive... so suggest splitting out what 
we vote on so at least the dragon carries. St.Ack   -Carol P.
---------------------------------------------------------------Email:    
[email protected]:  
@CarolP222--------------------------------------------------------------- On 
Tue, Feb 9, 2016 at 10:15 AM, Sandhya Sundaresan <[email protected]> 
wrote:+1 for Dragon.The Trafodion cursive writing and color  -1. IMHO we need 
to rework the writing for sure and try various colors. It’s looking cluttered 
and complicated with the cursive.  From: Amanda Moran 
[mailto:[email protected]] 
Sent: Tuesday, February 9, 2016 10:13 AM
To: [email protected]
Subject: Re: Logo Proposal +10 for dragon! Very cute! Not a huge fan of the 
cursive writing myself... but if everyone else likes... I give it a +0  On Tue, 
Feb 9, 2016 at 10:00 AM, Christophe LeRouzo <[email protected]> wrote:Thanks Ken, 
the standalone dragon looks really good. It complements really well the yellow 
elephant! Regards,-clr  From: Dave Birdsall [mailto:[email protected]] 
Sent: Tuesday, February 9, 2016 9:53 AM
To: [email protected]
Subject: RE: Logo Proposal Hi, I like both. I do agree that the font for 
“Trafodion” makes a’s and o’s too much alike. Would be nice to switch to 
another font that doesn’t have that issue. Dave From: Ken Holt 
[mailto:[email protected]] 
Sent: Tuesday, February 9, 2016 9:48 AM
To: [email protected]
Subject: Logo Proposal Hi All, Apache Trafodion needs a logo.   I believe there 
was some discussion about a logo for Trafodion quite some time ago, but we 
never really resolved it.  In the very early days of Trafodion, before becoming 
an Apache project (incubating) I devised a logo that leveraged the Welsh 
connection of the project name, and that was a simple cute dragon. I now have a 
much improved version of that original logo and propose that we use this as the 
official Trafodion logo going forward. Dragon standalone - 
https://drive.google.com/file/d/0B9c1EkzsNnw4QmttYnBzZDdFSTQ/view?usp=sharingTrafodion
 name & dragon - 
https://drive.google.com/file/d/0B9c1EkzsNnw4Y3RRdVQwb0owSFU/view?usp=sharing 
I’m not thrilled with the font choice for “Trafodion” – the o’s and a’s look 
too similar. Thoughts?  Should we vote on this? Cheers, Ken 

 -- Thanks,  Amanda Moran     



-- 
Thanks,
GunnarIf you think you can you can, if you think you can't you're right.






-- 
Thanks,
GunnarIf you think you can you can, if you think you can't you're right.




-- 
Thanks,
GunnarIf you think you can you can, if you think you can't you're right.

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