On Tue, Jan 19, 2010 at 19:25, McLauchlan, Kevin wrote: > Why anybody ever thought it was smart to tack that ".org" onto the end of > "OpenOffice" as part of the APPLICATION name, I'll never understand.
Back when Sun purchased StarOffice, having the corporate name and URL being identical gave the company a certain degree of prestige and status. There was also a certain amount of status and prestige in the corporate name, and their work product brand name being identical. The MBAs that came up with that name, have had at least five years of education to explain why the things that they do are neither silly, nor lack common sense, but are the results of profound thought and reflection and why what they selected is indeed the best possible choice. Five to ten years later, those same MBAs will come up with a different set of reasons as to why your original prognosis was correct, and their previous recommendation was utterly off the wall. jonathon --------------------------------------------------------------------- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected]
