Below is an interesting comment.  I would like to ask this question;
who will pay for the marketing plan that is suggested?

The Open Source concept is not geared to make money.  Who will
start collecting money to pay for a mass marketing plan that could
get the message out there like MS does.

Do you know how much a typical multimedia ad campaign costs?
Do you know how much MS spends to get people to use their
products, even if it does not do what is needed?  Do you know
how much money MS put into the campaign to get people to
upgrade their "out of date" Office 2003/etc. to Office 2007?

OpenOffice.org is free, so who is going to collect money for it and
use it for paying for the advertisements and other things MS uses
to get their message across?

The OOo web site states that version 1 had over 49 million downloads
in two years.  Version 2 came out in October 2005.  How many downloads
has version 2 racked up since then?  Then tell me how many
dollars did OOo spend to get people to download version 1?  Zero,
since it is Open Source and it is free.  How many people would have
bought a paid version of an Office suite in those two years if there
was no paid advertisements?  Not 49 million, most likely not even
one million.  If you get so many people to download an Office suite
without money spent to get them to do so, THEN there must be something
good about the suite.

OOo does not have the money that MS has, or even the other top 100
software companies.  It has no money at all, yet the message is getting
across and more and more people/governments/countries are using
this no advertisement Office suite.

We all can speculate what if OOo had the money to buy the market
share for its software, but it is only a dream.  OOo is free and MS
is doing everything (legal and illegal) they can to get their customers
to keep buying their products and not to switch to pen source
software. Yet more and more copies of OOo are being used.  OOo
user number is growing without paying for a single advertisement.
I think that is one of the big things that "scare" MS's marketing people.

Word of mouth for OOo is all that is needed for it to grow.  Not counting
the people on this list helping support the product FOR FREE.  Try
getting free support from MS.

That is my - long winded - opinion.



----- Original Message ----- From: "Per" <[EMAIL PROTECTED]>
To: <[email protected]>
Sent: Wednesday, April 02, 2008 1:42 PM
Subject: [users] About Microsoft: OOXML wins ISO approval, and other thoughts...


Congrats to Microsoft who got there suite "ISO-certified"....

If the vote was "dirty", well it´s not up to me to investigate....
but there are a lot of voices on this mail-list against OOXML, and
Microsoft ad there products in common.. the reasons ??

a big hate to Microsoft, and Windows, an IE, and Ballmer, and Gates,
that the OS is costing money, the Office-suite is costing money, /(as an
example, Adobes products cost a whole lot of money to, but I don´t hear
any comment about that fact)/ and..... etc, etc....

I asume that all of these voices never had there fingers on a machine
with Windows or MS-DOS, that they never wrote a letter in the BAD
Microsoft Word, or made a spreadsheet in Excel.. or maybe they have done
this...  ;-)


I´m on Win XP, running OO.o, MS Office XP, I have used MS Office since
-93. I think it´s a good suite (for my needs) AND so are OO.o. I´m
looking at Ubuntu, but so far it´s only looks I giving that OS...

If Linux is so much better than Windows, why isn´t everybody switching?
If OO.o is so much better than MS Office suite, why isn´t everybody
switshing??

I mean, zero bucks, to a lot of bucks for MS products..

So it can´t be the price.. so what is it then ???


I thing the answer is marketing, marketing and marketing....

Most common citizens on the planet, plain people, runs a machine with a
version of Windows, legal or not... they run perhaps, MS Works, any MS
Office-suite, legal or not.

If the goal is to get many users that is running OO.o, there must be a
massive marketing, ads and so on.
Lift up the good stuff about OO.o, not that it is ISO-certified etc, and
ALL that other techical-mumbojumbo.. it´s only scares the regular user,
´cause there are a lot of users out there with just a little bit of a
knowledge about computers, trying to learn more about to handle a
computer, and burping up techical crap...
Nah, they don´t get impressed... they don´t give a s**t about that fact..

Why you should use OpenOffice.org ??? Try to find som many answers to
that question to the person you trying to convince that OO.o is a good
substitute to Microsofts product. And please, do it without the
"tinfoilhat"-look in your face...   :-D

And don´t forget... if anyone has paid for his/hers Windows and MS
Office... why should they switch?? ´Cause it´s only suckers that run
MS-products??
Let them run there paid-for products, but point out the good stuff about
OO.o.

Trying to getting in to the business-world is harder... because there
are so many other systems "built on" products from Microsoft. At least
for "larger" business. It should be easier - perhaps - to reach owners
in small business etc.


There is a lot of preassure on the development-team so they are doing a
superb version 3.0, making more people discovering OpenOffice.org.

But, I´m pretty sure, to get more users on OO.o, there has to be more
marketing-activities.... Metro-ads etc.


Best regards

// Per



Joseph skrev:


No....   first graders maybe.   <GRIN>



Christina Godinez wrote:
This is a david versus goliath..  Microsoft has the money to corrupt
those countries to make it an iso standard. What type of common sense
that these country's government has? You can ask any 5 year which one
do they prefer, one that is free and or one that cost money?   Are
the government of these countries "smarter than a 5th grader?"
James Knott <[EMAIL PROTECTED]> wrote:
  Joseph wrote:

James Knott wrote:

Joseph wrote:

James Knott wrote:

Fred A. Miller wrote:

Microsoft: OOXML wins ISO approval

Mary Jo Foley: Microsoft is now confirming that OOXML won the
vote for ISO standards approval. Reports indicate that the OOXML
won 75 percent of the vote after being soundly defeated last fall.

http://blogs.zdnet.com/microsoft/?p=1304&tag=nl.e589


That's if you can claim they "won" after all the cheating etc.,
that went on. Apparently there are at least a couple of protests
in the works.



So what does this mean, if I may ask?


In what respect? As things stand, it will become an ISO "standard".
However, unlike most other ISO standards, there was blatant
cheating, such as ballot stuffing, committees ignoring majority
votes, "rules" made up on the fly, bought votes etc., to the point
there's a real stink being raise, to the point in at least two
countries, the committees are filing protests. It's quite plain to
see that in this case, ISO approval was bought, which means that
all ISO standards must now be suspect, as you don't know if someone
paid for them. However, what happens if enough votes are reversed
to kill this?

The whole point of this, was so that Microsoft could claim "ISO
standard", so that government etc., are more likely to buy their
new office versions, in order to force lock in.



Oh I get it. ISO.... Ignorant Slob Orchestrated???



Actually, it's "I sold out".




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