2002-07-01 You just don't understand the American way of doing things. Let me explain:
First, you find out what way everyone else is doing it. Second, just to be different, you do it the exact opposite. And make a big effort to force your way on the world. When the world rejects American methods, America responds with spite and nastiness, insisting the world is full of anti-American ingrates who hate America, who hate freedom and democracy, and want to force the great America to follow their inferior practices. Americans believe that America became great because of American methods and the world is jealous of American greatness. Get the point! It is the matter of the US wanting to be different, so it can brag that its difference is the right way and everyone else is wrong. This is why the metric battle is being lost. John > > There seems to be a tradition in the US marketing world, to use > reciprocal units in order to ensure that a higher number means better. I > would be curious if you have any reference for where/when this practice > originated historically.
