Sent to the American Dairy Association's Boston branch.
"Erik Rasmussen"
lk1.com> cc:
Subject: Milk by the liter
2003-02-11 13:40
I remember when the Carter Administration tried to convert the entire
country to the metric system in the late 1970s by Executive Order.
Congress and most industries were against it, so it never happened. The
one exception was the liquor industry which immediately converted the
half gallon to 1.75L and still charged the � gallon price. The quart
became 750 mil.
I suspect the same would occur in the dairy industry. The next time
you are in a supermarket look for Garelick's "Kids Milk". It's in a
1.75L package with the ounces stated as well. This is a different
Received: from fmneast-MTA by raptor-nw.fedmilk1.product category so you
shouldn't really compare prices with a regular �
gallon of milk, but a � gallon it's not.
it is likely in the near future.
Erik Rasmussen
----- Message from "MABoston Boston" <[EMAIL PROTECTED]>on Tue, 11 Feb
2003 12:19:56 -0500 -----
To: "Erik Rasmuussen"
<[EMAIL PROTECTED]>
Subject: Fwd: Milk by the Liter
>>> <[EMAIL PROTECTED]>02/11/03 11:58AM >>>
Is there any chance that the dairy industry will convert its packaging
to the metric system? It seems as though many other beverage/food
industries have begun or completed their changeover to metric sizes for
consumer
products. An example is the soft drink industry, which now sells most
sizes in liter-sized bottles. The liquor and wine industries have sold
their
products in liter sizes since the late 1970s. Bottled water is about
halfway through its conversion to liter sizes.
It would seem logical that the dairy industry--liquid !
milk in
particular--would begin a conversion to metric sizes. The easiest way
would
be to simply replace the gallon jug with a four-liter jug. That way,
you
would be selling more of your product, since 4 L is more than 1 gal.
Then
you could replace the quart and half gallon sizes with 1 and 2 L
sizes.
Again, this would sell more milk for you.
Ice cream could also be sold in 1- and 2-liter packages, as is done in
Canada and most other countries.
Could you please let me know if this has occurred to anyone in the
industry? Thank you very much.
John
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