[USMA:24814] Re: Fwd: Milk by the liter

[kilopascal]

2003-02-11   This guy is definitely an FFU-ist.  He even uses the symbol "�" to mean one-half in stead of 1/2 or even 0.5.  I'm sure fractions must excite him.   He seems to parrot the BWMA stance that metrication automatically means size reduction.  But, it doesn't have to be that way.  Being a member of the ADA, he can campaign for larger sizes as you proposed below, but noooooooo!  He rattles on about down-sizing.   I wonder what he would say if you told him that everywhere else in the world that the so-called 20 oz size is sold as 600 mL compared to the US where it is only 591 mL.  The same down-sizing occurs with FFU all of the time, but it is usually ignored.  Only when coupled with metric does it become an issue.   He stated that no one is pressing for metric.  Well, maybe all of us on this list should inundate his e-mail demanding metrication.  Then, he can't say that anymore.   John   ----- Original Message ----- From: John Woelflein To: U.S. Metric Association Sent: Tuesday, 2003-02-11 14:46 Subject: [USMA:24813] Fwd: Milk by the liter Sent to the American Dairy Association's Boston branch. "Erik Rasmussen" lk1.com> cc: Subject: Milk by the liter 2003-02-11 13:40 I remember when the Carter Administration tried to convert the entire country to the metric system in the late 1970s by Executive Order. Congress and most industries were against it, so it never happened. The one exception was the liquor industry which immediately converted the half gallon to 1.75L and still charged the � gallon price. The quart became 750 mil. I suspect the same would occur in the dairy industry. The next time you are in a supermarket look for Garelick's "Kids Milk". It's in a 1.75L package with the ounces stated as well. This is a different Received: from fmneast-MTA by raptor-nw.fedmilk1.product category so you shouldn't really compare prices with a regular � gallon of milk, but a � gallon it's not. I haven't heard of anyone pressing for a metric conversion so I doubt it is likely in the near future. Erik Rasmussen ----- Message from "MABoston Boston" <[EMAIL PROTECTED]>on Tue, 11 Feb 2003 12:19:56 -0500 ----- To: "Erik Rasmussen" <[EMAIL PROTECTED]> Subject: Fwd: Milk by the Liter >>> <[EMAIL PROTECTED]>02/11/03 11:58AM >>> Is there any chance that the dairy industry will convert its packaging to the metric system? It seems as though many other beverage/food industries have begun or completed their changeover to metric sizes for consumer products. An example is the soft drink industry, which now sells most sizes in liter-sized bottles. The liquor and wine industries have sold their products in liter sizes since the late 1970s. Bottled water is about halfway through its conversion to liter sizes. It would seem logical that the dairy industry--liquid ! milk in particular--would begin a conversion to metric sizes. The easiest way would be to simply replace the gallon jug with a four-liter jug. That way, you would be selling more of your product, since 4 L is more than 1 gal. Then you could replace the quart and half gallon sizes with 1 and 2 L sizes. Again, this would sell more milk for you. Ice cream could also be sold in 1- and 2-liter packages, as is done in Canada and most other countries. Could you please let me know if this has occurred to anyone in the industry? Thank you very much. John Do you Yahoo!? Yahoo! Shopping - Send Flowers for Valentine's Day