Dear Subway HQ Staff, The metric system is the preferred system of measurement for trade and commerce in the United States (Metric Conversion Act of 1975, amended 1988). So, why not whet your U.S. customers' appetites with metric-length sandwiches, which could be longer than those you currently make available?
Right now, in the U.S., you offer 15 cm and 30 cm -long sandwiches. Why not 25 cm and half meter (50 cm)sandwiches, and for those dining in groups, a one-meter sandwich? For the latter, your ad campaign could show 100 of the one-meter sandwiches extending across the length of a 100 m running track. The U.S. Metric Association is a non-profit, national organization dedicated to U.S. adoption of the metric system as the Nation's primary system of measurement. Also, personally, I love your variety of sandwich breads! Thanks for all the good eating, and I'd love to order a half-meter sandwich. Sincerely, Paul Trusten, R.Ph. USMA Public Relations Director
