According to the head of a major US consumer organization here in the US, visual size and familiarity with the product matters most so long as products are unit priced.
Regards,  Stan Doore




----- Original Message ----- From: "Stephen Humphreys" <[EMAIL PROTECTED]>
To: "U.S. Metric Association" <[email protected]>
Sent: Friday, August 03, 2007 5:37 AM
Subject: [USMA:39237] RE: Metric only labeling



Realistically how many people will be thinking this way in a pub?  I'll be
happy to bet you £1000 that if you pick 1000 random people and ask them this
you'll get a blank stare OR the standard "you can drink 2 pints and drive"
dangerous notion.

Further - how many people in Europe will be doing these caculations (in
metric) before deciding to leave the bar and drive home?


From: "Martin Vlietstra" <[EMAIL PROTECTED]>
To: "'Stephen Humphreys'" <[EMAIL PROTECTED]>,<[email protected]>
Subject: RE: [USMA:39227] RE: Metric only labeling
Date: Thu, 2 Aug 2007 20:24:16 +0100

Steve,

On the contrary, this is the fault of the imperial system.

If you drink one litre of 4.5% beer/cider whatever, you have consumed 4.5
units on alcohol.  If you drink 500 ml of beer/cider, you will have drunk
2.25 units of alcohol (half of 4.5).  If you drink one pint of 4.5%
beer/cider, you will have drunk 4.5*0.568 units (quick where is the
calculator) units of alcohol.

QED.


I fully accept what you say about drink-drive.

-----Original Message-----
From: Stephen Humphreys [mailto:[EMAIL PROTECTED]
Sent: 02 August 2007 11:53
To: [EMAIL PROTECTED]; [email protected]
Subject: RE: [USMA:39227] RE: Metric only labeling

... snip

When you have a pint of beer or cider you cannot tell how many units you are

drinking.
This is not the fault of the imperial measurement system.

... snip


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