Well  I have to give credit to our friends from the Land of the Rising Sun
for popularizing metric amongst the little kids. I was watching the various
Japanese cartoons that seem to dominate Cartoon Network these days like
Digimon and Pokemon etc and all measures were in meters for distance and
liters for liquid.

Nice to see that those didn't get lost in translation.  However, the books
my brother reads about motorbikes and other things use dual measures and
I've noticed that even though he knows and is comfortable with SI he will
automatically ignore any SI measures that are placed next to the USC. It's
not "100 miles per hour or 100 km/h) just 100mph

Mike


On 8/1/07, Paul Trusten <[EMAIL PROTECTED]> wrote:
>
> If we start right now telling the U.S. public to look to see how many
> joules there are in their beer, people will finish off a six-pack and look
> to see whether they have diamonds or rubies at the bottom of the cans.
>
> Well, maybe we can go through an educational period, with kilojoules
> alongside calories on the labeling?
>
> We would need to do with "joule" what was done with the prefix
> "nano"---popularize it. I often believe that SI can be made cool in the
> U.S. because the U.S. has always been in love with science. Yet, there has
> always been a disconnect with scientific measurement when it comes to *
> everyday* measurement. Then, old emotions and old prejudices take over.
> Then, the WOMBATistas come in waving transparent flags.  I think the key to
> popularizing the metric system in the U.S. is to rewrite the popular
> concept of measurement by marrying it with popular science---the concept,
> not the magazine (grin).
>
> Paul T.
>
> Stan Jakuba wrote:
>
> While at it, let's get the energy content (J) on the cans also, as is
> common abroad.
>
> It must have been billions $ the beer lobby spent fighting against alcohol
> and energy labeling. Even MADD have failed in their effort for the alcohol
> data.
>
> Having both attributes listed, as is common abroad, would also remove the
> ubiquitous belief that "lite" has necessarily less alcohol.
>
> Anyone has a strategy - know someone influential?
>
> Stan Jakuba
>
> ----- Original Message -----
> *From:* STANLEY DOORE <[EMAIL PROTECTED]>
> *To:* U.S. Metric Association <[email protected]>
> *Sent:* 07 Aug 01, Wednesday 09:44
> *Subject:* [USMA:39215] Metric only labeling
>
>
>     Newspapers are now reporting that the U.S. Treasury Department is
> considering a new rule that would require companies to put content labels
> for alcohol on all alcoholic-drink packaging.  This would include beer cans
> to wine bottles.
>
>     A major letter writing and contact campaign should begin now to allow
> these labels to carry metric only labels since there will be no or
> insignificant cost for metric only labeling to be added by if it is done in
> conjunction with the change to new labels.
>
>     It an opportunity which should not be missed.
>
>     Go Metric!
>
> Regards,  Stan Doore
>
>
>
> --
> Paul Trusten, R.Ph.
> Public Relations DirectorU.S. Metric Association, Inc.www.metric.org
> 3609 Caldera Blvd., Apt. 122
> Midland TX 79707-2872 USA
> +1(432)[EMAIL PROTECTED]://oleapothecary.blog.com
>
>
>
>



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