Instituting kilojoules on labels for beverages and foods will help people get
the connection to lighting, electrical equipment, medicines, and many other
energy uses.
Stan Doore
----- Original Message -----
From: Paul Trusten
To: U.S. Metric Association
Cc: U.S. Metric Association
Sent: Wednesday, August 01, 2007 12:10 PM
Subject: [USMA:39220] popularizing metric (was Metric only labeling)
If we start right now telling the U.S. public to look to see how many joules
there are in their beer, people will finish off a six-pack and look to see
whether they have diamonds or rubies at the bottom of the cans.
Well, maybe we can go through an educational period, with kilojoules
alongside calories on the labeling?
We would need to do with "joule" what was done with the prefix
"nano"---popularize it. I often believe that SI can be made cool in the U.S.
because the U.S. has always been in love with science. Yet, there has always
been a disconnect with scientific measurement when it comes to everyday
measurement. Then, old emotions and old prejudices take over. Then, the
WOMBATistas come in waving transparent flags. I think the key to popularizing
the metric system in the U.S. is to rewrite the popular concept of measurement
by marrying it with popular science---the concept, not the magazine (grin).
Paul T.
Stan Jakuba wrote:
While at it, let's get the energy content (J) on the cans also, as is
common abroad.
It must have been billions $ the beer lobby spent fighting against alcohol
and energy labeling. Even MADD have failed in their effort for the alcohol data.
Having both attributes listed, as is common abroad, would also remove the
ubiquitous belief that "lite" has necessarily less alcohol.
Anyone has a strategy - know someone influential?
Stan Jakuba
----- Original Message -----
From: STANLEY DOORE
To: U.S. Metric Association
Sent: 07 Aug 01, Wednesday 09:44
Subject: [USMA:39215] Metric only labeling
Newspapers are now reporting that the U.S. Treasury Department is
considering a new rule that would require companies to put content labels for
alcohol on all alcoholic-drink packaging. This would include beer cans to wine
bottles.
A major letter writing and contact campaign should begin now to allow
these labels to carry metric only labels since there will be no or
insignificant cost for metric only labeling to be added by if it is done in
conjunction with the change to new labels.
It an opportunity which should not be missed.
Go Metric!
Regards, Stan Doore
--
Paul Trusten, R.Ph.
Public Relations Director
U.S. Metric Association, Inc.
www.metric.org
3609 Caldera Blvd., Apt. 122
Midland TX 79707-2872 USA
+1(432)528-7724
[EMAIL PROTECTED]
http://oleapothecary.blog.com
