Dear Stan and All,

The APm Style guide shows a fundamental misunderstanding of measurement when they write:

speedometers with kilometer markings

I would believe
speedometers with kilometer per hour (km/h) markings
or
odometers with kilometer markings

but what they wrote (see Victor's message below) does not make sense at all.

Cheers,

Pat Naughtin
Geelong, Australia

On 2009/01/24, at 12:21 PM, STANLEY DOORE wrote:

    Thanks for the AP Style Manual guidance on using metric.
Now we can understand why the press obfuscates data. Certainly the AP guidelines could be much more clear and more educational, however, that would be too much to expect of the press.
    Stan Doore

----- Original Message -----
From: Victor Jockin
To: U.S. Metric Association
Sent: Friday, January 23, 2009 12:43 PM
Subject: [USMA:42417] Re: An Associated Press article in today's Atlanta Journal-Constitution

This is from the 2004 AP Stylebook:
Metric System

In general, metric terms should be included in a story when they are relevant.

There are no hard-and-fast rules on when they are relevant, but the following two guidelines have been developed to cover questions likely to arise as metric measurements gain increased acceptance in the United States: —Use metric terms when they are the primary form in which the source of a story has provided statistics. Follow the metric units with equivalents in the terms more widely known in the United States. Normally, the equivalent should be in parentheses after the metric figure. A general statement such as: A kilometer equals about five- eighths of a mile, would be acceptable, however, to avoid repeated use of parenthetical equivalents in a story that uses kilometers many times.

—Provide metric equivalents for traditional forms if a metric unit has become widely known. As speedometers with kilometer markings become more prevalent, for example, a story about speed limits might list miles per hour and provide kilometers per hour in parentheses.

My impression from reading stuff from AP and other sources with similar guidelines is that there are in fact "not hard-and-fast rules on when [metric units] are relevant". I think I've shared with this group that I've seen several recent pieces in the NY Times, which has similar guidelines, that cited metric units throughout without parenthetical conversion. Others convert to US units and don't mention the original metric units.

And maybe we can take some solace in the fact that this 2004 publication states these guidelines are useful "as metric measurements gain increased acceptance in the United States". I hope that's not a hold-over from the 1970 edition.



From: Norman & Nancy Werling
Sent: Friday, January 23, 2009 6:50 AM
To: U.S. Metric Association
Subject: [USMA:42415] An Associated Press article in today's Atlanta Journal-Constitution

USMA list members,

Spanish energy company Acciona Energia will build a wind farm in Mexico which will be the largest in Latin America.

The article was written by Mark Stevenson of Associated Press. It states that the wind farm will be 6180 acres. When converted back to hectares that would have been 2500 hectares. Don't you agree that Mark Stevenson was required to convert those 2500 hectares to 6180 acres by the Associated Press, even had he wanted to report using the metric measure?

Norm Werling


Pat Naughtin
PO Box 305 Belmont 3216,
Geelong, Australia
Phone: 61 3 5241 2008

Metric system consultant, writer, and speaker, Pat Naughtin, has helped thousands of people and hundreds of companies upgrade to the modern metric system smoothly, quickly, and so economically that they now save thousands each year when buying, processing, or selling for their businesses. Pat provides services and resources for many different trades, crafts, and professions for commercial, industrial and government metrication leaders in Asia, Europe, and in the USA. Pat's clients include the Australian Government, Google, NASA, NIST, and the metric associations of Canada, the UK, and the USA. See http://www.metricationmatters.com for more metrication information, contact Pat at [email protected] or to get the free 'Metrication matters' newsletter go to: http://www.metricationmatters.com/newsletter to subscribe.

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