How do you think it is simple to compare 1/2 gallon with 1.75 quart  and 3 
pint?  At least in metric you can easily know that 1.65 liters is smaller then 
1.89 liters and 1.42 liters is smaller then both.  The recognition is 
instantaneous with metric, with English units you have to think on it for a 
while.  It didn't take me long to figure out that the three sizes varied by 
about 15~20 mL or about 1 tablespoon.  With English units I would have given up 
trying to figure out the difference after a few seconds, which is what the FMI 
is expecting most consumers to do.

Jerry





________________________________
From: Mark King <[email protected]>
To: U.S. Metric Association <[email protected]>
Sent: Thursday, February 19, 2009 8:27:03 PM
Subject: [USMA:43096] Re: consumer education on the metric system



Depends on which ice cream you by.  Braum's (a regional dairy store based in 
Oklahoma) recently changed to a 3 pint ice cream carton.  And Blue Bell is 
"still a half gallon", which they proudly proclaim on their packaging.  And of 
course there's the inexpensive big tub store brand, which comes in a 5 quart 
tub.

Clearly the FMI is correct that SI would confuse the consumer, and it's quite 
simple to compare half-gallon to 1.75 quarts to 3 pints.  Even with unit 
pricing, there's no guarantee they'll use the same unit as a "base".


--- On Thu, 2/19/09, John Woelflein <[email protected]> wrote:



Reminds me: when did the dairy industry broadcast the change in ice cream 
products' size, from a half-gallon container to 1.75 quarts? Grrrrrrrrr.


      

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